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This week on the podcast I am joined by Mark Walsh, the founder of Embodied Yoga Principles, The Embodied Facilitator and Integration. Mark joined me all the way from Brighton, UK to talk about his journey as a yoga teacher and yoga business owner.

On this episode of the podcast we talk about how to market yourself and your business, how to find your target market, niche and tribe, the importance of getting paid for your work and how to deal with challenges around money, and much more.

Enjoy!

Business Lessons from this Episode:

• If you’re good at relationship building, listening and empathy then you can be good at sales
• Human Resources Magazine is a great resource to learn about business
• Read business books and take as many courses as you can
• Marketing for Hippies
• Differentiate between authentic and unauthentic marketing
• Not marketing yourself and your services is a form of selfishness and you are taking away your gifts from the world
• Know that marketing and putting yourself out there is vulnerable and feels uncomfortable
• Understand a sales funnel
• Understand the what, the who, and the where of marketing – what are you selling, who are you selling to and where are you selling?
• When you go to sell your offerings, what are the benefits that people get from them?
• The power of niching and knowing your audience is really important
• Play to your strengths in your business and with your marketing
• Being good is not enough to make a sustainable living
• Finding your niche and your tribe is like falling in love – allow it to happen naturally
• Who do you wish there was more of in the class? Those are your people!
• If you think your services have value, why would you not charge for them?
• What is my relationship to money? Giving, receiving and containing?
• Block time out to work on marketing and be practical about how you’re going to learn it
• When you try to ignore money, it comes out as greed
• And much more… Here’s the episode!

Connect with Mark:

Embodied Yoga Principles: https://embodiedyogaprinciples.com
The Embodied Facilitator: https://embodiedfacilitator.com/
Integration Training: https://www.integrationtraining.co.uk/

This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.

Photos of Mark: