On this episode of the podcast, entrepreneur + self employed podcast host, writer and advisor, Ryan Ferguson, is coming on the podcast to talk about the yoga sales funnel and how to apply it. This is a massively important concept to be talking about in the business of yoga, because as yoga teachers we have the opportunity to think of ourselves as “employees” or as “entrepreneurs”.

As employees, we work for someone else at their yoga studio, and as entrepreneurs we work for ourselves, and we use the space of yoga studios to get people into the top of the sales funnel. Classes are the top of our sales funnel, as we move down, the other parts of the sales funnel are the offerings that you provide that are worth more – workshops, private classes, retreats, trainings, etc.

If someone is picking up what you’re putting down, you should probably be selling them on the other offerings you provide as a yoga teacher. This episode is all about how to apply this sales funnel to your persona yogi business.

Enjoy!

On this episode, we talk about:

• What the sales funnel is
• Why the sales funnel is important
• Pushing your students through the yoga sales funnel
• Use an email list to get your students into your sales funnel
• Why you should value yourself off the get go as a yoga teacher
• Get out of the mindset of “sales is bad”
• How to apply the yoga sales funnel to your personal brand
• Shifting your mindset from employee to entrepreneur
• An exercise to get you started!
• And much more… Here’s the episode!

Links:

Yoga Employee vs. Entrepreneur

The Yoga Sales Funnel

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