When Jenny Parum first discovered yoga, she was dealing with rheumatoid arthritis, and with the first few years of her practice her symptoms completely disappeared. The change she experienced in her own body through yoga inspired her to become a yoga teacher.

For Jenny, teaching yoga was an opportunity to share her love of helping people and to inspire people to feel better in their bodies. Jenny loved being a teacher, but was uncertain about opening a yoga studio. She ended up taking a leap of faith and following her entrepreneurial spirit and opening a yoga studio with her partner.

Jenny went through the process of opening a yoga studio as a single mom with 3 pre-teen children, and after she opened her studio she sought out yoga teachers who were looking to be entrepreneurial and bring their own style to the space.

On this episode, Jenny shares what she learned through opening a yoga studio, what she has learned over the years as a studio owner, how she has balanced being a mom with being an entrepreneur and advice for new yoga teachers entering the industry.

Enjoy!

Business Lessons:

• Build relationships with like-minded people
• Setting goals can help you to get where you want to be in the long run
• Battling the fear of failure can hold you back from achieving your dreams
• Understand the trends of the industry
• Look at the numbers and see if it will be viable before you open a business
• When you open a business, you have to deal with government logistics
• Start with a moderate schedule and see what works
• Creating a place for yoga teachers who want to be entrepreneurs
• You get to wear every hat as a yoga studio owner + you work twice as hard you think you have to
• Hustle for the first 18 months
• Have a filter or a gauge to know if you’re on track
• Have a business plan and business goals
• Always come back to if you’re having fun or not!
• Allow your teaching to be an exchange of energy and resources
• Have personal integrity of offering a service that’s worth the price
• Look for teachers who can teach when their demographic can practice
• Come from a place of inspiration instead of desperation
• Cultivate community
• Get to know the studio owner and show up in the space
• Spend your time connecting to people – if you understand people, you can understand how to market to them
• Understand what makes you unique – understand your skill set and what you’re passionate about
• And much more… Here’s the episode!

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Connect with Jenny:

Jenny Parum Yoga

The Yoga Movement Dallas

Jenny’s up coming retreat in Cuba

Photos of Jenny: