Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn’t until she couldn’t do sports due to an injury that she truly fell in love with yoga.
Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic world. Elsa is big on doing what you do best and finding your niche within in the industry, and in this episode, we chat about how she has found her niche in athletic performance and yoga.
On this episode, Elsa shares tips on how to find your niche, how to be authentic with your students, how to grow and market your unique business, business lessons she’s learned through her career, and much more.
Enjoy!
Business Lessons:
- Yoga can be for anyone and everyone
- Find our niche in the industry
- Stick with what you do best
- Don’t stop with just one training – information is power
- Be authentic and honest with yourself
- Practice what you preach
- Authenticity vs. oversharing
- Getting a job teaching at the studio you did your training
- What is Elsa’s niche? And what is power yoga for sport?
- Gwen Lawrence
- Building up a unique business involved cold calling, getting feedback, creating an elevator pitch, and word of mouth
- It’s a lot of work to market yourself!
- Offer your services as a free class so that people can see what you do
- Always follow up!
- Let people help you
- Follow teachers that inspire you
- Follow your passion and what makes you excited
- Get clear on what you really want out of your business
- And much more… Here’s the episode!
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