Do you have a website for your yoga business? If you have been relying solely on social media up to this point, you may want to consider creating a website. Having a website has so many advantages and is an excellent way to reach potential clients and build up a wider audience for your classes.

Having a website is essential, but remember that not all websites are created equal. If your business is going to attract potential clients via your website, it is essential that it looks professional and performs all the necessary functions. So, how do you create a website that your clients and potential clients love? Here are the must-haves your website needs to succeed:

1.Key Information

Your website provides you with the opportunity to create an information hub for future and existing clients. Here existing clients can find yoga class timetables and useful information. Potential clients that have come across your site after searching for ‘yoga classes near me’ or similar will be looking for all the information they need to decide whether or not your classes are a good fit for their needs. Making this key information easy to find will help you convert those just browsing into new clients. 

2. High-Quality Images

You want your yoga business site to be engaging and embody all that yoga has to offer. It is also crucial that your website looks professional so that readers can feel confident that they can trust your expertise and experience. One thing that instantly makes a website look unprofessional is low-quality images. High-resolution images are a must for your website as they will showcase your business and give potential clients a feel for what to expect at your classes.

3. Contact Form

Contact forms are an excellent way for clients to get in touch and a beneficial inclusion on your website. A contact form helps your website and your business look more professional and can help cut down on the spam you may receive if you simply include an email address. It is worth remembering that although contact forms are a simple way for clients to get in touch, people can be skeptical as to whether they will receive a reply. This gives you the opportunity to impress your clients by getting back to them quickly.

4. Engaging Content

Engaging, SEO-friendly content is a must for your website and will help drive traffic to the site and improve your SERPs. High quality, informative content will also help to establish you as an expert in your field. This allows you the chance to share your knowledge and experience with the world beyond the scope of your classes.  

Introducing a blog section is a great way to raise the profile of your business. A blog can open up many new opportunities for your business and help you to make lots of new connections.

Combining each of the above features will help to create a website that showcases your business and provides valuable information to your clients and beyond.

Featured Image: Pexels CC0 License