If we told you there are currently more than 20 million yoga practitioners in the United States, would you a) freak out at this mind-blowing fact or b) get into the lotus position and calmly say, “that’s not surprising?”

We were the latter, because yoga is that amazing. It’s something so special it has the power to heal people, transform lives, boost recovering, encourage positive thoughts and help people become the best versions of themselves.

That said, we constantly come across yogis who are struggling to grow their yoga businesses for one reason or another. The most common reason, however, is most yogis don’t see themselves as money-making marketing gurus and wouldn’t know where to start when it comes to growing their yoga business.

So, without further ado, here are some amazing ideas to help you stand out from the crowd and see your business blossom like you never knew possible:

1. Blogs Are Your Best Friend

Anyone that tells you blogging is dead hasn’t got a clue what they are talking about because blogging is your best friend. It gives you credibility, establishes you as a thought leader, offers people something for nothing, grows your brand and boosts your inbound marketing. It could also become a profit center too. The problem is, blogging effectively is an art so, if you’re not confident in writing or SEO, hire a creative copywriter to manage it all for you.

2. Video Is An Amazing Offer

So you might need to speak to someone who deals in a managed private cloud to make the most of the opportunity, but it will be totally worth it. Why? Because you could then start a Youtube channel and draw in viewers that way, before asking for a subscription fee once you have enough people following you. Or you could start live streaming your sessions to reach clients all over the world. Or you could do both and really push the boat out.

3. Host Your Own Yoga Party

These still aren’t that common, but that’s mainly because people haven’t learned how to nail them just yet. Get it right, though, and you’re in for one of the biggest business boosters of your life. The concept is simple: You go to someone’s house and teach yoga to a group at a very discounted rate. You then encourage these people to sign up for a package of classes or a workshop by offering a free bonus. It could be a free class, free merchandise, a month’s access to your YouTube channel, anything that will incentivize them to sign-up.

4. Offer More Packages

If you are only offering expensive one-on-one classes, you are reducing how accessible you are to so many people. The same goes for anyone that is only offering group classes because some people out there are willing to pay a premium for private tuition. The point is: offer more than one package and satisfy the needs of more people. It will totally transform your business.

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