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This week on the podcast I am joined by Nyk Danu. Nyk is a yoga business consultant, a yin yoga trainer, and a yoga therapist! She is also equally as passionate as I am about yoga teachers having websites that are functional and efficient!

This week on the podcast we are diving into 5 mistakes yoga teachers make on their websites, and what to do instead. By the end of this episode, you will understand how to create a website that stands out, speaks to your target audience, and gets people to take action and book a class with you.

Enjoy!

Discussed in this episode:

• How did Nyk first find yoga?
• How Nyk made the jump from her career as a hairstylist to working full-time as a yoga teacher
• Realizing the model of just teaching classes was not going to work in the long-term
• Deciding to focus on learning about the business as well as the yoga side of yoga teaching
• How Nyk’s website helped her speak to her students
• Why you are always creating a niche even if you’re not consciously doing it
• Finding the people that you are uniquely suited to serve
• What are the most common mistakes that yoga teachers make on their websites?
  1. Your home page is all about yourself or all about the services you offer and not about your ideal student — Your home page should not be all about you, it should be all about your ideal student. When someone lands on your website, you only have a short time to grab their attention. You want to grab them and let them know if they’re in the right place or the wrong place right away on your home page. Your home page should speak directly to your ideal client.
  2. Your about page on your site is written in the third person — Your about page should be written like your having a conversation with the visitor. It is not a formal TED talk bio, it should be relatable and in your own words.
  3. The pictures on your site don’t show what you teach — The pictures on your site, don’t need to be on the beach, in the forest, or doing super-advanced poses. They should show what your classes are going to look like and be inviting, not intimidating. A headshot, simple yoga poses, and maybe a lifestyle photo for your about page.
  4. Your site looks like a high-school scrapbook and not a professional site — Your site shouldn’t have more than three colors and two fonts. You don’t need to hire a professional to make your website look clean and polished, but just don’t get carried away with colors, fonts, and layouts doing it on your own.
  5. You’re not collecting the emails of people that come to your site — Social media is great, but it is not reliable. The algorithms change all the time and you’re competing with a feed full of distractions.
• And much more… Here is the episode!

I am thrilled to announce that I just launched a bonus podcast called M.B.Om: Behind the Scenes over on Patreon. After releasing hundreds of podcast episodes, I want to create content that dives deeper into helping yoga entrepreneurs thrive and elevate their businesses. This where M.B.Om: Behind the Scenes comes in! Each week you will get bonus content from the weekly guest or me diving deeper into how you can take the teachings and apply them to your business. This podcast is designed for yoga teachers & studio owners who are ready to take it to the next level. If you enjoy M.B.Om, but have been looking for an affordable way to learn more, this is it! For less than the cost of 2 lattes per month, you will get never before heard content that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode of the podcast is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can create a website in minutes with email marketing tools to collect email addresses allowing you to send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They’re always adding new features to their platform to make it even better. They just recently released a new waiver feature that let’s you easily add a waiver to your events and appointments. Adding a waiver protects you as a teacher and it keeps your students informed. If you’re looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.