Julie Zuzek & I are both members of a podcasting community called Podcasters Paradise. She came up on my newsfeed a couple months ago, and I was immediately intrigued by the name, “The Corporate Yogi”.

It’s like what I’m doing, but in reverse. She wants to educate business people on being mindful, and I want to educate yogis on doing business.

I felt like Julie and I’s values were probably aligned, and when I finally reached out to her, I was excited to find out that she agreed.

Julie and I had an amazing conversation around business, and yoga, and like all my other podcast guests, I learned a thing or two from her. My top takeaways are as follows:

1.Find your niche as a yoga teacher. Find that thing that drives you to teach from a place of really caring for your students, and continue to do as long as it makes you happy.

2. Build a brand for yourself. As a yoga teacher, you are an entrepreneur. You are a business person. You are self-employed, and as a self-employed business yogi, you need to know what your brand is.

3. Collect your students emails and begin to build an email list where you send them regular content. Keep them updated on what you’re up to, your favorite yoga resources, and any special events or workshops that you may be teaching or participating in. These people are like your fan club, and they are your best supporters if you decide to teach workshops, run retreats or sell books!

4. The hardest part about running a yoga retreat is selling. Yoga retreats do not sell themselves. It takes time and energy to nurture your potential clients, to build a beautiful retreat, and to get people to invest the time and money.

5. As a new yoga teacher, find ways to find your voice. Practice with friends and family, start a karma yoga class, or find a mentor. Do whatever it takes to get in some teaching time and really find your unique voice as a teacher.
If you want to learn more of the amazing business lessons that The Corporate Yogi gave me in the interview, check out the show here.