Starting up a new business venture can be a hugely daunting venture, especially when you’re hoping to tap into a niche market. There are many advantages of setting up a niche business; first and foremost you will have eliminated most of your competition before you have even launched. Secondly, you will have a laser focused target audience to aim your marketing strategies at.

Having a focused idea is not the only element you need to succeed as a niche business, you also need to make your business stand out from the others within your niche market. Let’s say you want to open up a yoga studio aimed solely at pregnant women and mothers with babies. This is a concentrated idea which will set your business apart from other rivalling yoga studios. Now you need some other innovative ideas to make your business striking and eye-catching to potential customers. What is your unique selling point that will make ladies want to come and take yoga classes with you? Here are some unique and quirky ideas which will help boost your marketing plan and give you a greater chance of success.

1.Vibrant and Virtual

There are a whole host of innovative new creations which are coming into light at the moment. You could be saving yourself a tonne of money on receptionists for your new business if you check out what virtual HQ has to offer. You can now buy a live remote receptionist who can deal with client enquiries around the clock. Take a look into their options and set your business off to a unique and quirky start.

2. Clean and Green

Most customers are now looking to invest their money into services that are eco-friendly and mindful of the environment. Simple things such as limiting the amount of plastic you use in your workplace or the type toilet roll you invest in, can make your business much more environmentally friendly than you competitors.

3. Holistic and Healthy

Everyone loves a business which promotes a holistic and healthy lifestyle, so don’t insert vending machines full of junk food in order to make a quick buck. Stick to your business ethos and promote a healthy lifestyle; you could even offer free fruit to your customers to give your business a positive boost.

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4. Fun and Flexible

When running a successful niche business of course you want to put your customers’ happiness first, but don’t neglect your employees. Allow them a flexible working schedule which allows them to strike a healthy balance between their job and home life. You want people to want to work for you, so make it appealing to workers too.

5. Awesome and Active

If your business is all about being healthy and active, then make sure you are practising what you preach in every area. Try stand up desks for those working in the office and offer free classes to your employees to make sure they have the opportunity to exercise regularly too.

6. Bold Blogging

Start up a blog for your business, to give yourself a greater online presence. Blogging has become an invaluable tool to niche business owners as it gives them an additional voice in a crowded industry. Offer consistent, original content to your target market and they will soon want to invest in your services once they have read your blog. Start up social media accounts too so that you can advertise your promotions on this platform too.

7. Innovative Incentives

You should be running regular promotions for your customers and employees to keep them engaged with your business. Offer free taster sessions to everybody who is hoping to sign up with you. This type of continual marketing strategy will attract more and more new clients through the door each day.

You don’t have to implement all of these savvy strategies but a handful of them would work in your favour. Don’t settle for blending in with the crowds; make a bold statement and convince people that you are the best within your niche. When it comes to starting up a niche yoga business, you need to make sure that your instructors are the crème de la crème. Choose quality over quantity if you want to attract the right kind of people to your new studio. Don’t be afraid to boast their experience and qualifications on social media, so that people will know they are getting the best service possible. Success will be mapped out for you as long as you keep your idea unique, honest and inventive.

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