When you have a yoga studio, it’s really easy to think local. You’ve opened up your dream studio in a location that you love, and that you know will bring you customers, so of course, you want to focus all of your efforts on that for now. And you should. But once you’ve managed to establish yourself in the local area, and you’re growing, you then need to think about how you’re going to take things to the next level. Because when you have momentum, it’s always great to work off of that and keep on going. But when you’re stuck in your local mindset, you’re limiting your options. Instead, you need to give yourself much more of an international mindset. Right now, you may have one studio in one area, but your international mindset can really change all of that.

Think Big, Grow Big

First of all, you have to think big and act bigger. If you only ever take action based on your current situation, your future situation will look exactly the same as it does today. So to grow the business, you have to start growing. Hire the right staff for all areas of your business, using something like a procurement job recruitment agency, and don’t just keep it small. You need to think of yourself in terms of a bigger company with different departments in order to become one.

Take To The Internet

With the internet at your fingertips, the entire world really is your oyster. You just have to put yourself out there. So take to the internet and reach out to your customers. Right now, you may feel as if your reach is too small. But with the internet, it can be as widespread as you want it to be. So get online. Your local business can quickly be transformed, and you can access new customers when you do.

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Accessing Additional Markets

From here, you then need to be thinking about how you can access different markets. And no, we’re not just talking nationally, but internationally too – and this is why your new international mindset is so important. When you’re able to create online products, like courses and classes, it doesn’t matter where your studio is based, because people from around the world can join in with you – meaning your business can become international from where you are right now.

Staying Inclusive

But to do that, you have to be inclusive. Why not include your website in different languages? Tailor your social media to different locations, bring in representatives from different locations too? When you do this, you’ll be able to attract customers from all around the globe.

Opening A New Location

Finally, you may also want to think about opening a second physical location too. Because it’s great to be online and offer your products through that channel, but it’s also exciting to be able to physically grow. And if you really do dream of being an international business, you should start by opening new locations nationally, and then go from there.

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