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Justin Cooper is a personal trainer, yoga teacher, the host of the Kula Wellness podcast, and the co-founder of Kula Wellness. Justin came to yoga while working in the restaurant industry and his passion for health and wellness took him in the direction of doing a masters of holistic counselling and psychology. He dove into the program, and started doing personal training. His personal training business picked up to the point where we was able to quit his restaurant job.
Along the way, Justin realized that the masters program wasn’t what he wanted to do, so he quit that to travel SE Asia, where he took his yoga teacher training. When Justin came back from SE Asia, he dove into entrepreneurship and co-founded Kula Wellness with his partner.
On this episode of the podcast, Justin and I talk about building a successful business in your community, as well as online. We also talk about finding clients, building up your cliental, setting boundaries, preventing burnout, and more. Justin also shares the process of setting up the first Kula Wellness Retreat and what he’s learned from that experience.
Enjoy!
Business Lessons from this Episode:
- When you start a business, you need to get reviews online going, like Yelp, Facebook, Google Reviews, etc in order to get the reach from people you don’t know
- Try to create as many funnels as possible and ways for people to find you
- Never put your eggs in one basket!
- Never say no to connections
- Talk to people you know about offering yoga to companies – most people you know through classes works for a company
- Sometimes the seeds you plant take weeks, months or years before they become anything – be patient and don’t get discouraged
- Take whatever you can in the beginning, and then you can start saying “no” or trimming back
- When you run your own business, there is always something else you could be doing, but you can’t just work 24/7 – you need to continue to have your self-care and time off so you don’t burn out
- Schedule everything in!
- Be clear about your boundaries
- Set SMART goals (specific, measurable, attainable, realistic, timely)
- Know what you’re asking for and what you’re trying to accomplish
- There are a lot more details to figure out than you would expect when it comes to retreats
- If you allow it to be, planning a retreat can easily become overwhelming
- “If you’re not embarrassed by your first product then you’ve launched too late” – Reid Hoffman
- It’s better to get something out than to worry about it being perfect. If you wait for it to be perfect, it may never get out there.
- Don’t get trapped in the comparison mindset, and remember that if you keep putting the time in and stay consistent, you will get to where you want to be
- And much more… Here’s the episode!
Connect with Justin:
Just your yoga. Teachers add classes. Students add teachers. Students and teachers stay connected. Get the FavYogis app on any app store for free. Use code MBOM and let them know I sent you or sign up here!
I am so excited to be launching Yoga Business Bootcamp, a 12-module course to help you with all things yoga business! I take you from dream job creation, through building a website, creating a yoga teacher resume, expanding your offerings, building your sales funnel, expanding your offerings and much more. If you are looking to grow and expand your yoga business, this is for you. Learn more here!
Are you looking for a yoga teacher training opportunity with great teachers and the ability to do from the comfort of your own yoga community? Join the Yoga Goddess Academy teacher training, which I am so honored to be a business coach for!
Photos of Justin:
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