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Jack Boken is a Canadian yoga teacher and the founder of Happy Jack Yoga. Jack came to yoga from the corporate world, and spent months traveling the world teaching yoga and playing his guitar. When we got back to Canada, he dove into building his business and figuring out what he wanted to do. Since then, Happy Jack Yoga has grown into a global brand offering trainings and retreats around the world.
On this episode of the podcast, Jack and I talk about following your heart and doing what feels authentic to you. We also talk about how to build a successful global business, what Jack’s day-to-day life looks like, how to be a successful yoga teacher, and to how to build your business in an authentic way that is real to you. Jack gives tips for creating connection with your students and how to maintain loyal customers.
Enjoy!
Business Lessons from this Episode:
- Be authentic with what path is right for you
- Get clear on what your definition of success is
- Opening a yoga studio isn’t the only way to be successful in the yoga industry
- Sometimes our goals for teaching are different depending on different aspects of our lives
- Find something that makes you excited to work on the weekend!
- When you love yoga, you can share it anywhere! And when you do it with passion and inspiration, people will want to be a part of it.
- Find time for mindfulness everyday!
- Find the things that give you that feeling of inner peace and make sure you do them. This will hugely benefit your business.
- Schedule in commitments, schedule in practices, and schedule a shut down time
- Schedule in your working hours so that you can find balance in getting work done, practicing, hobbies, and self-care
- Power hour on Sunday nights – get everything for your week organized the night before so you can enter the week feeling awesome and ready to take on the work week
- Daily incantations are a great way to start your day
- If there is something happening in your personal life, it will impact the other areas of your life, including your business
- Release things from the past that don’t serve you
- It’s not about providing what you think is great – it’s about understanding your students and understanding what they are looking for in a program or offering
- Have conversations with your clients and ask them what they like and don’t like. Find out what they want and give them those products and services.
- Get testimonials so you can fill programs from referrals
- Connect with your people on a real, human level and be authentic to who you are
- Your yoga business isn’t really about you – it’s about your customers and the people you engage with!
- Don’t rush it – it doesn’t have to all happen today!
- And much more… Here’s the episode!
Just your yoga. Teachers add classes. Students add teachers. Students and teachers stay connected. Get the FavYogis app on any app store for free. Use code MBOM and let them know I sent you or sign up here!
Tax season is here, and as a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can take you away from focusing on the rest of your business. Doing your own books and taxes is an unnecessary risk, and you can save valuable time and money by outsourcing your accounting and tax preparation.
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To learn more about Ceterus’ fitness business accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!
Kelly Smith from Yoga for You Online and I are leading a 4-module online workshop series called Elevate Your Yoga Biz, designed for yoga teachers who want to grow and expand their current yoga businesses. Each module of the workshop series will be 1 hour, and will focus on a different topic to help you accelerate your business.
The workshop will run from April 17th until May 8th and each session will be from 7-8pm EST. We will be covering branding, creating unique classes that fill, taking your business online and growing your online presence, and how to streamline your yoga biz.
*Please note that if you want to attend the modules but cannot make the timing, all the sessions will be recorded and there will be an opportunity to ask questions before and after the sessions.
Photos of Happy Jack:
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