The fitness industry is one of the most competitive industries out there today. There are many PTs, fitness instructors, gyms, yoga studios, and other things around that could easily put you off starting your own business. If this is your passion though, you should at least try it, or you’ll forever wonder what might have been. Here are some pointers you’ll need to bear in mind so you have more of a chance of making it in the competitive fitness industry:

Pursue Something You’re Truly Passionate About

You need to decide what it is in this industry you’re truly passionate about and then go ahead and go after it. You need to have a strong passion for whatever it is you’re going to pursue, or you’ll likely fail. The industry is full of people who are passionate about what they do and really good at it too, so you need to match up to this if you’re going to get anywhere.

Know What Makes You Different

As the industry is oversaturated, you need to know what makes you different and then go with it. Why are you different to other fitness & yoga professionals out there? Why should people go to you? Perhaps you also put a focus on mental health rather than just aesthetics. Perhaps you focus on women who want to get themselves in the weights section, but are too scared. Or, perhaps you gear your yoga classes towards more breath work than physical asana. Make sure you concentrate on a group of people who may feel a little neglected, and do your best to be different to all of your competitors out there. Stay authentic and true to yourself and you should notice that you’re building a client base in no time.

Invest In Your Business

Investing in your business is the key to watching it grow. What will make your life easier as a business owner, and therefore make you more successful? You can invest in things like managed IT services for businesses so that you don’t have to worry about that side of things at all. You could even hire a virtual assistant if you’re doing it all alone to begin with. Know what will make things easier for you so you can continue to progress.

Use Social Media The Smart Way

All fitness professionals and influencers need to be using social media the smart way. It’s mostly free for businesses, but you can pay for ads to help you reach a wider portion of your audience if you want to. You need to make sure you’re posting quality content, helpful captions, and that you’re targeting the right times to reach your audience. Interact with them and other fitness influencers. This is a great way to build your brand and your reputation.

Create A Unique Brand

Create a unique brand, rather than variations of names like ‘GymBear’ and ‘SharkWear’. These sort of names are will not set you apart or draw people into your business. Create a unique brand with a unique personality and you’ll attract people who haven’t seen anything like you on the market before.

Be Consistent

Finally, consistency is the key if you’re serious about making it in this industry! Keep a consistent schedule, keep your classes consistent, show up at a consistent time, charge consistent prices and you will find that you are successful in no time. 🙂

Featured image

*This post contains affiliate links