If you’re considering quitting the rat race and following your passion to earn a living, you may be tempted to launch your own yoga business. Becoming a yogi may have been a dream for a number of years and after a decade or more honing your craft and teaching a few classes down at the local gym, you might fancy a foray into the yoga business full time. Embracing yoga is a way of life, and if you can pass on this enthusiasm and passion for this all-encompassing practice and earn money at the same time, you will have found your perfect profession. Before you launch any sort of startup, you need to find the venue to house your new yoga studio. Take a look at these ways you can maximize your chances of business success by choosing the perfect premises.

What Clientele Do You Want to Attract?

If you’re keen to tap into the young professional market, opting for a premises located in the center of it all may be worthwhile. If you can secure a lease on a property a stone’s throw from some multinational corporate offices, you may be able to run yoga classes in the employees lunch hours. By tapping into the stress relieving aspect of yoga and attempting to attract a clientele with plenty of disposable income, you could be tapping into a lucrative niche market.

At the same time, you may prefer a more family-friendly style timetable of classes. If this is the case, you might want to be situated in the suburbs with more weekend classes for kids and antenatal yoga on offer.

Frontage

It doesn’t matter what style of building you choose to base your yoga classes in, whether it is an achingly cool loft style warehouse in the city or a village hall in the countryside, you need a frontage that emulates your brand. The latest custom led signs allow you to create a bespoke frontage with your exact logo requirements. This looks professional and could attract footfall passing your premises.

Cost Of Lease

It’s vital that you don’t allow yourself to be seduced by a building. There may be a reason why there are only established companies in a certain warehouse block; the premises is simply too expensive for startups. Begin small and don’t allow yourself to be tied to a long-term contract. Select a three-month taster contract that you can renew if the premises are the right size or move on from if your classes are taking off and you need more square footage.

Ensure that you don’t spend beyond your means. You need to budget for mats, equipment, staff, utilities and decoration as well as your lease so you must set a budget and stick to it.

Securing the right premises for your new yoga business could make or break your venture. Do your research and ensure you have a well-constructed plan for your startup before you plough ahead. Follow this advice, and you will find the perfect premises to echo your ethos, style and brand.

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