How to Rock Your Yoga Retreat + Business with Paloma Neuman

Listen on iTunes or Download Here.

Paloma has been practicing yoga for a number of years, and after working for lululemon and managing a yoga studio, she decided that she wanted to create her own business. Paloma decided to blend her love of yoga and travel to create her first business, which was a retreat creation business. Since then, her business has changed into Rock Your Yoga Retreat, which teaches yoga teachers how to create a successful yoga retreat.

On this episode of the podcast, we talk about the importance of investing in yourself, being comfortable making money, why it’s okay to mix yoga and business, and of course, how to create a successful retreat. Paloma walks us through the 5 elements of creating a successful yoga retreat, and hopefully leaves you feeling excited and expired to run successful retreats.

Enjoy!

Business Lessons from this Episode: 

  • Invest in yourself to learn a skill
  • Hiring a coach, taking a training, etc. will open you up to becoming a better business owner
  • By being better businesses owners, we can be more sustainable in our careers and in turn, be better teachers
  • Don’t be afraid to bring business together with yoga – bring yoga into business instead of business into yoga
  • Profit clarity and offer clarity are key to understand how you’re going to be successful in your business
  • How do I communicate with my people?
  • Don’t put all your eggs in one basket – you need to have more than one revenue stream
  • When it comes to retreats, people struggle the most with price point and how to market them
  • Know that the first time you set your pricing and run a retreat, it will feel uncomfortable
  • Have a plan for your retreat!
  • Do I have the money I need to put a deposit down? If not, how am I going to presell my retreat to cover my expenses?
  • 5 Elements of Creating a Successful Retreat
    • Create a unique retreat theme
    • Craft a beautiful retreat experience
    • Create your marketing plan right off the get go (give yourself at least 6 months for an international retreat!)
    • Budget and price your retreat for success  – price your retreat for your minimum viable people
    • Build your long-term retreat vision
  • Always thinking about how you can nurture your retreat tribe
  • Don’t be afraid of retreats! Just get organized, strategic and just do it!
  • And much more… Here’s the episode!

Connect with Paloma:

Rock Your Yoga Retreat
Travel Teach & Thrive Facebook Group

This episode of the podcast is brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers.
The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!
No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website.
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you!

Photos of Paloma: 

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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