Running a conference can be hard work and stressful too, but there can be an extra layer of expectation when your event is focused on yoga. After all, you have to be able to practice what you preach, and that means being able to stay calm and centered even when you have hundreds of attendees, stall holders, and speakers to deal with. Luckily, there are some tactics you can employ to keep your head and ensure that your conference is as successful as possible. Read on to find out what they are.

Automation.

Automation can seriously reduce the stress of running your yoga event in two ways. First, by using an event staff scheduling tool, you can ensure all your workers know precisely when their shifts are. Something that is essential if you want enough door people, ticket collectors, greeters, and even cleaners to make your event a success. You can also allow them to change shifts and fill ones that aren’t yet covered automatically, making the running of your event so much less stressful.

Automation is also super useful when it comes to attendees booking their tickets. In fact, by setting up a simple online booking system, you can make sure lectures and tickets are paid for ahead of time. Then you will need less door staff to make things run smoothly, as all your attendees will need to do is print these off and they won’t have queue for hours in the way in.

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Production values.

The thing to remember about a conference is that it is essentially a sizeable live production. What this means is that you need to employ people that know about putting on a show and can stage manage things and sure that they go off without a hitch.

In fact, you can also raise the production value of your event by booking a high-end venue, and ensuring that you have all the right equipment and that it’s working before you get started. After all, you can cut out some serious stress if you know that the sound system isn’t going to fail on the day!

Fill those places.

Undoubtedly one of the chief concerns of the host of a significant yoga conference is that they will find enough attendees to buy tickets to ensure success. Of course, to do this, it means you need to get the word out above your event to as many yogis as possible.

Luckily, this is where online marketing can make things easier. In fact, by ensuring you have a substantial online presence and by creating a professional image for your event, you can get a lot of positive coverage for your conference.

To achieve this consider the branding you are using for your festival. Are you going high-end and appealing to the luxury market, or will it serve you better to offer your event to a particular group?

Also, don’t forget the high value of social media when it comes to yoga conferences. Of course, this does mean a few of those #yogapose pics on Instagram, but don’t limit yourself to those either. In fact, remember to include instructional videos, Q&A’s, and even talking heads from booked speakers to get more comprehensive coverage, and ensure you have as many yogis through your doors as you need.

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