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This week on the podcast I am re-joined by Lauren Rudick! Lauren and I first connected about a year ago to talk about her journey in becoming an international yoga teacher. Now, on this episode, we dive into creating and growing an international yoga teacher training program.
Lauren shares tips for how she’s made Yoga Academy International successful so far, some of the struggles with filling programs, including the changing Facebook and Instagram algorithms, as well as what sets her training apart.
Enjoy!
Business Lessons from this Episode:
- If you want to hold international teacher trainings, it’s best to do a site visit because you’ll be living there for a month. You need to stay in the space and eat the food so that you know what the experience will be like.
- Find places that are a good fit in terms of budget, space, and the vibe that you’re looking for
- Run retreats before you dive into running teacher trainings – it gives you a taste of what it will be like
- You need to teach for a while and gain a lot of experience before you offer your own teacher training
- Be prepared for things that might go wrong
- Find people that understand your vision and align with your vision to join your team
- Yoga is about more than asana, and it’s important to convey that through your
- Facebook, Instagram and word of mouth have been the best ways to sell out teacher training programs
- Take your own photos for your website so you can give a more personal touch and authentic experience
- The Facebook and Instagram algorithms are frustrating when you are running an online business that relies on social media for business
- Be up front, genuine, and authentic with everything that you put out with your training
- Share authentic and thoughtful content on social media to get more engagement
- Invest in your business by connecting to your people in person at festivals, conferences, etc.
- Don’t take sh*t personally, because it’s almost never about you!
- Trust people and have faith that people will do their bests
- It’s okay to hit a wall and it’s okay to cry and it’s okay to be human
- And much more… Here’s the episode!
Connect with Lauren:
Lauren Rudick on Becoming an International Yoga Teacher
Yoga Academy International
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