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Business Lessons From This Episode:
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When you’re starting out and learning to express yourself as a yoga teacher, it is important to consider the students you are teaching and the spaces that you are teaching in. At the beginning take all the opportunities you can to teach, but start thinking about the studios that you want to practice at, that you would pay to practice at, and target those as places to try and win teaching opportunities.
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When you’re working a job and teaching outside of that it is hard to focus on the idea of building your career and building as a business. If you stay focus on helping students and building connections with people, than in many was bringing in revenue will follow from that.
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People in general have a tendency to overthink things when they are writing out the marketing copy for things they are offering. Kremena focus’ on writing in a way that is very similar to what she would say if she were talking to her regular students. It is also important to remember that you aren’t imposing on people by sharing your offerings, you are giving people an opportunity to find something that could be valuable to them.
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Lot’s of teachers are interested in hosting retreats, but struggle with all the decisions that go into planning them. When thinking about where to host a retreat, focus first on a place that you want to go. Don’t go somewhere because it will be best for your margins, or because it is popular. When you choose a place that you want to go that excitement shines through.
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Flight tickets are often a reason that potential students won’t go to a retreat, so making sure there are affordable flights, and then providing estimated flight costs, and the way to find cheaper flights is very helpful for getting people to say yes.
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Building community is an important part to succeeding as a yoga teacher. Build relationships with your students, and help students connect with other students. Investing in your community makes yoga even more meaningful and helps create opportunities in the future.
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Be patient when your building your career. Opportunities have a tendency to work when the timing is right. If you feel like your are forcing and forcing something, and it isn’t happening the way you want it to, it is usually best to step away and wait for the timing to be better.
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When you’re starting out, find your story and what makes you unique as a yoga teacher. Share more about who you are and why you care about yoga, because that helps students connect with you.
- And much more… Here’s the episode!
Connect with Kremena:
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.
I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Caitlin!
If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!
Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.
What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.
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