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This week on the podcast I am joined by Kamini Natarajan. Kamini is a Kirtan singer and a digital marketer! On this episode of the podcast, Kamini and I dive into the business of Kirtan! We talk about her journey as a Kirtan artist, why this is a great niche in the yoga industry, tips for getting gigs and building a following, cultural appropriation in Kirtan, her top pieces of advice for creating a successful Kirtan business, and more. Enjoy!
Discussed in this episode:
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How Kamini started with yoga growing up in yoga
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The basics of sound healing
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What is Natha Yoga and the connection to Kirtan
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A brief overview of the opportunities that exist to work in Kirtan
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How do you get started with Kirtan and incorporating it into classes as a yoga teacher?
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Is it important to keep Kirtan traditional? Or is it okay to experiment?
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Does Kamini feel that western teachers experimenting with different styles with Kirtan is cultural appropriation?
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How do you honor the traditions while creating something new?
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Why creating digital goods is an important part of building a business as a Kirtan practitioner
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Why it’s easier to find win-win relationships with other yoga teachers and cross-promote
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Why investing in yourself and your business are important
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Building trust and confidence through volunteer and free-concerts/classes/workshops
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How Kamini started chantsformeditation.com and created a small business around it
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Learn more about Kamini at kaminimusic.com
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