Download the Episode or Subscribe on iTunes!

This week on the podcast, I am joined by Julie McCoppen! Julie is the co-founder and CEO of MOGA Moms and is an expert in holding space for yoga teachers and the moms they serve with their MOGA businesses.

In this episode, we’re diving into Julie’s journey with yoga and what inspired her to become a yoga teacher, as well as why she decided to niche down into serviving moms and teaching pre and post-natal yoga. We also discuss niching down, why yoga teachers should discover their niche, how yoga teachers can make more money by niching, and much more.

Enjoy!

Discussed in this episode:

• How Julie found yoga for the first time
• Julie’s experience working as a doula and how that motivated her to focus on pre and post natal yoga
• Incorporating principles from yoga into birthing work
• What is MOGA Moms and how they work to make sure moms have access to great pre and post natal yoga
• My MOGA helps with not just the yoga training, but also supporting with the business side for new yoga teachers
• Why finding a niche matters as a yoga teacher
• Standing out in your community
• Generating a higher income
• Focusing on a specific area that you love and feel more passionate about
• When you have a niche you are more memorable and more likely to come to mind for people
• If you’re a yoga teacher interested in learning more about helping moms, where is the best place to start?
• Julie’s tips for getting started offering mom focused yoga
• And much more… Here is the episode!

Learn more about MOGA Moms at mogamoms.com

I am thrilled to announce that I just launched a bonus podcast called M.B.Om: Behind the Scenes over on Patreon. After releasing hundreds of podcast episodes, I want to create content that dives deeper into helping yoga entrepreneurs thrive and elevate their businesses. This where M.B.Om: Behind the Scenes comes in! Each week you will get bonus content from the weekly guest or me diving deeper into how you can take the teachings and apply them to your business. This podcast is designed for yoga teachers & studio owners who are ready to take it to the next level. If you enjoy M.B.Om, but have been looking for an affordable way to learn more, this is it! For less than the cost of 2 lattes per month, you will get never before heard content that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode of the podcast is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can create a website in minutes with email marketing tools to collect email addresses allowing you to send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They’re always adding new features to their platform to make it even better. They just recently released a new waiver feature that let’s you easily add a waiver to your events and appointments. Adding a waiver protects you as a teacher and it keeps your students informed. If you’re looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.