Discussed in this episode:

• Who is Michelle and how did she start her business, Brandmerry
• Why our personal stories matter when we’re yoga teachers
• Writing an about page on your website that will connect with readers
• Why we should integrate story into everything that we do
• Telling stories is about building trust
• How do you know what are the right stories to tell
• Why repurposing content is important and valuable as yoga teachers
• Your audience needs to hear the same thing a few times before they are willing to take action on it
• Sometimes we need to stop overanalyzing what we share and just start sharing
• Where do people tend to overdo it with sharing stories?
• How do you decide what you keep private vs what you share?
• Why understanding our values is key for understanding the best way to share our story
• What types of stories–that aren’t personal stories–can we share?
• Michelle’s favorite resources for learning and developing your story
• And much more… Here is the episode!

Michelle & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Michelle, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode is brought to you by OfferingTree! I love telling yoga teachers about OfferingTree because it truly is a one-stop-shop for your yoga business. On top of being an easy-to-use website and scheduling platform, OfferingTree lets you sell courses, run classes, manage memberships and so much more with just one account! That’s right, just one log-in for all those parts of your business. One of the best parts about OfferingTree is their online store. You can sell digital content like yoga videos, challenges, and courses right from your website. If you’re teaching yoga classes and looking to level up, selling digital content is the next step to growing your business.

OfferingTree’s course tools are easy-to-use and they’re really affordable. And if you have a website you already like, you can still use OfferingTree! But there’s one other thing I want to tell you about OfferingTree that makes all the difference in the world to me and probably you too. They are a company that truly cares about yoga teachers and the wellness industry overall. I chose to partner with OfferingTree because I love the product and I love the people. They are consistently working with and listening to their clients, and when a client has a suggestion, OfferingTree works on how they can best implement it to their platform. Having a great product and a great company that cares is truly a win-win!

So if you’re looking to save time, energy, and money in your yoga business, OfferingTree is hands-down the software for you. Go to offeringtree.com/mbom to learn more and get your discount.