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This week on the podcast, I am joined by Mark Breadner. Mark is a yoga teacher and the founder of Yoga Coach Academy.

Mark has been teaching for 40 years and is one of Australia’s most educated yoga teachers. He has shifted his business online and works with yoga teachers to provide them with step-by-step support to shift online and make more impact, more service and more money that aligns with their brand. Mark specializes in something called the “inner” and “outer” game and teaches yoga teachers how to match the internal mindset to overcome the external obstacles of tech overwhelm and marketing, amongst much more.

In this episode, we dive into Mark’s yoga journey, how he supports yoga teachers with his step-by-step method and what it actually means to master the “inner” and the “outer” game.

Enjoy!

Discussed in this episode:

• How did Mark learn about and start practicing yoga?
• How did Mark get started working in yoga?
• How can we develop as well-rounded yoga teachers?
• Why 80% of business goes beyond just the practical “how-to” part
• Why do we struggle to offer our services at higher price points
• Competing on price is a race to the bottom
• When you’re working on creating an offering at a higher price point, how do you make sure you’re creating that much value?
• What is Mark’s process of helping yoga teachers find their niche through the “yogis journey”
• Why the growing yoga market means more competition but also more opportunities
• What are the programs that Mark offers to help and support yoga teachers?
• And much more… Here is the episode!

For less than the cost of 2 lattes per month, you can get access to M.B.Om: Behind the Scenes over on Patreon, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode is brought to you by OfferingTree! I love telling yoga teachers about OfferingTree because it truly is a one-stop-shop for your yoga business. On top of being an easy-to-use website and scheduling platform, OfferingTree lets you sell courses, run classes, manage memberships and so much more with just one account! That’s right, just one log-in for all those parts of your business. One of the best parts about OfferingTree is their online store. You can sell digital content like yoga videos, challenges, and courses right from your website. If you’re teaching yoga classes and looking to level up, selling digital content is the next step to growing your business.

OfferingTree’s course tools are easy-to-use and they’re really affordable. And if you have a website you already like, you can still use OfferingTree! But there’s one other thing I want to tell you about OfferingTree that makes all the difference in the world to me and probably you too. They are a company that truly cares about yoga teachers and the wellness industry overall. I chose to partner with OfferingTree because I love the product and I love the people. They are consistently working with and listening to their clients, and when a client has a suggestion, OfferingTree works on how they can best implement it to their platform. Having a great product and a great company that cares is truly a win-win!

So if you’re looking to save time, energy, and money in your yoga business, OfferingTree is hands-down the software for you. Go to offeringtree.com/mbom to learn more and get your discount.