by Amanda Kingsmith | Aug 15, 2022 | New Yoga Teacher, Show Notes
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Today on the podcast, I’m chatting with Kristin Zucaro! We actually had this conversation at the start of 2020, and since this chat, Kristin has shifted from focusing on teaching yoga towards empowerment and life coaching. Despite that change, I think this episode will be very valuable for all new yoga teachers.
Kristin talks about her experiences with transitioning into a career as a yoga teacher and all the ups and downs that come with it. And much more! If you’re ready to build a career in yoga, this episode is for you.
Enjoy!
by Amanda Kingsmith | Aug 8, 2022 | Business, Show Notes
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This week on the podcast, I am joined by Racheal Cook. Racheal is a business strategist on a mission to help entrepreneurs build businesses without the hustle and burnout. She’s the founder of The CEO Collective, a podcast host, and a best-selling author.
In this episode, Racheal shares her background with entrepreneurship, how she helped yoga entrepreneurs with their businesses, why she pivoted her business to focus on CEOs, and how we as yoga business owners can step out of entrepreneurial poverty and into our power as CEOs.
Enjoy!
by Amanda Kingsmith | Aug 1, 2022 | Lifestyle, Show Notes
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This week on the podcast, I am joined by Leya Van Doren. Leya is a creativity coach, podcast host, seeker, and collector of stories and seashells. She hosts creativity workshops to help creatives nurture their inner artist, break free of their creative blocks, and be in community and connection.
In this episode of the show, Leya shares her journey with yoga, becoming a yoga teacher and then shifting her focus, and how to bring more creativity into your day-to-day life, as well as your yoga practice and business.
Enjoy!
by Amanda Kingsmith | Jul 25, 2022 | Blog
Are you passionate about yoga and looking for a way to make a living doing what you love? Starting your own yoga business can be a great way to turn your passion into a career.
There are many benefits to starting a small yoga business. For one, you’ll be your own boss and have the freedom to set your own schedule. You’ll also be able to choose your own clients and customize your services to fit their needs.
Starting a yoga business can be daunting, but it can be a successful and rewarding endeavor with careful planning and execution.
Here Are Some Tips to Get You Started
1. Define your niche
The first step in starting any business is defining your niche. What makes your yoga business unique? What services can you offer that other yoga businesses don’t?
Narrowing your focus will help you target your marketing efforts and attract the right clients. It will also make it easier to stand out in a crowded market.
2. Create a business plan
Once you’ve defined your niche, it’s time to create a business plan. This document will outline your business goals, strategies, and budget. It should also include a detailed marketing plan.
A well-thought-out business plan will increase your chances of success and help you raise money from investors, if necessary.
3. Choose a name and brand identity
Your business name and branding should reflect your niche and target market. They should be professional yet unique and easy to remember.
Your branding should be consistent across all of your marketing materials, from your website to your business cards. Hiring a professional designer can help you create a strong brand identity.
4. Get certified
To start teaching yoga, you’ll need to get certified. There are many different certification programs available, so do your research to find one that’s right for you.
Most certification programs require a certain number of hours of training and an exam. Once you’re certified, you’ll be able to teach yoga classes and offer private sessions.
5. Find a space to teach
If you plan on teaching group classes, you’ll need to find a space to teach. This can be anything from a rented studio to a community center.
Private sessions can be taught in your home or the client’s home. Wherever you teach, make sure the space is safe and comfortable for both you and your students.
6. Market your business
Once you have everything in place, it’s time to start marketing your business. There are many ways to market a yoga business, including online and offline methods.
Some effective marketing strategies include creating a website by hiring the WebX360 team to design your website, starting a blog, writing press releases, and getting involved in the local yoga community.
7. Set your rates
Before you start teaching, you’ll need to set your rates. For example, private sessions should be charged by the hour, while group classes can be charged per class or per month.
Be sure to research the going rates in your area so you can price your services competitively. You may also want to offer discounts for new students or bulk packages.
In Closing
By following these tips, you can get your yoga business up and running in no time. Then, with hard work and dedication, you can build a successful and rewarding career teaching yoga.
by Amanda Kingsmith | Jul 25, 2022 | Marketing & Branding, Show Notes
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This week on the podcast, I am joined by Lisa Haggis. Lisa helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method—an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.
In this episode, Lisa shares how she got into brand strategy, what she’s learned from her own rebranding experience, how to create a brand that your students can’t ignore, the Substantial Branding Method and how to use it, and more!
Enjoy!
