by Amanda Kingsmith | Apr 14, 2022 | Blog
If you own a yoga business, one of the things that you might be looking at right now is taking it to the next level. With a lot of businesses expanding at the moment, you would be one of many, meaning that you really need to stand out in the market. In this article, we’re going to be taking a look at some of the things that you can do to take your business to the next level. Keep reading down below if you would like to find out more.
Become More Visible Online
One of the things that you are going to need to do is become more visible online. You might be lacking in this area because you haven’t been paying enough attention to your marketing efforts, or perhaps you need to change some of the keywords that you are targeting. If you don’t have the time to sort all of this yourself, then you should look into hiring an SEO manager to sort it all for you. They will ensure that you are ranking higher in the SERPs than ever before, helping you to gain more clients.
Create A Business Application
You probably have a lot of people that take classes with you, and letting them all know individually that something has changed can be a pain in the behind. Instead of doing this, you can look into software to develop an app for your yoga business. This will focus on the business community, allowing them to post as well as you, so that you can all keep in touch and remain aware of everything together.
It gives your business a space that is special just for you and your clients, often making them feel more important. Not all businesses take the time to do this, so it will really make you stand out if you do.
Gather As Much Information As You Can
The final thing that we are going to suggest is that you gather as much information as you can in order to make the right decisions when it comes to your business. You can’t just make random choices and expect them to work; they have to be backed by data and facts. If you don’t gather information before you try to take your yoga business to the next level, how are you going to know that you are on the right path? The short answer is that you won’t, and doing things blindly is dangerous when you own a business that you are trying to grow.
Hopefully, you now see some of the things that you should be looking into when it comes to trying to improve your yoga business. If you take the advice that we have given you above, you should see some impressive results sooner rather than later, taking your business further in the industry than ever before. We wish you the very best of luck and hope that you see the results you are searching for.
Location Image – CC0 License
by Amanda Kingsmith | Apr 11, 2022 | Business, Lifestyle, Show Notes
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This week on the podcast, I am joined by Michael Toru. Michael is a 500-hour RYT, YouTuber, and videographer based in Victoria, British Colombia.
In this episode, Michael shares his journey as a yoga teacher and how he’s gone from teaching full-time in yoga studios to stepping back from teaching and working on his online presence, including his YouTube channel and his media business. We discuss how the pandemic has been a time to dig deep and be honest with ourselves about what is bringing us joy and making changes and pivoting from there. Michael also shares what life has been like as a new dad, as well as the lessons he’s learned through his yoga business so far.
Enjoy!
by Amanda Kingsmith | Apr 4, 2022 | Personal Development, Show Notes
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This week on the podcast, we are talking about boundaries! Setting boundaries and sticking to them can be so challenging as yoga teachers and yoga business owners, but it’s also one of the most important things that we need to do to create sustainable yoga businesses.
In this episode, we discuss what a boundary is, what types of boundaries show up in our businesses, how to go about setting boundaries and sticking to them, why they are important for us, and much more.
Enjoy!
by Amanda Kingsmith | Mar 28, 2022 | Marketing & Branding, Show Notes
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This week on the podcast, I am joined by Allison Rissel. Allison is a yoga teacher and the founder of the Yoga Teacher Conf.
This episode originally aired on M.B.Om: Behind the Scenes, and we are talking about how to cultivate community online!
When the pandemic hit, Allison was forced to transition all of her events online, so she has learned a ton about how to cultivate a thriving online community, and she is sharing her top tips with you today!
Enjoy!
by Amanda Kingsmith | Mar 22, 2022 | Blog
Once you’ve developed your yoga business to a certain level, you’ll want to take it to the next level. There can be multiple benefits to this, including:
- Expanding your customer base.
- Generating more revenue.
- Developing a core base of loyal consumers.
You might be unsure about how to do that, however. There are multiple ways that you could go about this.
Some can be much more effective than others. Knowing how to grow your yoga business is vital to this.
How To Grow Your Yoga Business: 3 Top Options
Offer Expanded Services
When many people think of a yoga business, they envision one where people go to take classes. While that may be the core of your company, it isn’t the only way you can generate revenue.
Offering alternative services could be an option. HOTWORX, for example, offers hot yoga to customers, setting them apart from their competition.
Coming up with similar services can be recommended. You could also consider selling yoga-related products, such as clothing and mats.
Ramp Up Your Marketing
No company can make itself successful without spending some time on marketing. When you’re trying to grow your yoga business, you’ll need to invest in this.
That doesn’t mean that you’ll need to pay an arm and a leg. There are more than a few affordable marketing strategies that you can take advantage of, including:
- Search Engine Optimization
- Content Marketing
- Local Sponsorships
- Social Media Marketing
When you’re advertising your business, make sure that you focus on local customers. These are, naturally, the people most likely to come to your company.
There’s no point in advertising to people if they’re too far to get to you, for instance.
Improve Your Customer Service
Many entrepreneurs don’t realize that customer service is a vital aspect to growing their businesses. In most cases, they think that this is only important to restaurants and retail premises.
That isn’t the case, and you’ll need to focus on this to help with your yoga company. There are multiple reasons for it.
If you think about it, you wouldn’t frequent a business where you didn’t feel welcomed and supported. Why would you expect your clients to be any different?
Putting the effort into not only teaching yoga effectively, but ensuring that your clients are satisfied throughout their time with you is essential.
How To Grow Your Yoga Business: Wrapping Up
Figuring out how to grow your yoga business can be difficult. One thing you should focus on is making sure that you stand out from other companies.
Multiple options stand out for that. Focusing on highlighting your unique selling point can be recommended. Armed with that, alongside each of the above, can help you grow your yoga business.
You shouldn’t expect this to come quickly, however. In many cases, you’ll see success come over time. Being patient while putting your plans into place and looking for results is vital.
Take a step back and breathe to ensure you can relax during this process.
Image Credit: Leninscape from Pixabay
