Studio Ownership & Developing an Entrepreneurial Mindset with Jackie Murphy

Studio Ownership & Developing an Entrepreneurial Mindset with Jackie Murphy

Download the Episode or Subscribe on iTunes!

This week on the podcast, I am joined by Jackie Murphy. A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her ten years of experience in teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them effective marketing, sales, and business foundation strategies.

In this episode, we’re diving into studio ownership and what Jackie learned through her years as a yoga studio owner, as well as tips for how to develop an entrepreneurial mindset that will help you thrive in your yoga business. Jackie also shares the top business lessons that she’s learned in her career and more!

Enjoy!

 

How to Legally Protect Your Yoga Business

How to Legally Protect Your Yoga Business

Welcome yoga entrepreneurs!

As yoga instructors, our passion drives us to help others, but safeguarding our own journey as entrepreneurs is equally important. As a yoga instructor, you operate in a semi-unregulated industry that brings with it many layers of risk, and as you dive into the online world to market your business (or run online yoga classes), you’re opening yourself up to more legal issues.

Creating a solid legal foundation is essential and allows you to move forward with building your business without stress!

BUT, you also don’t want to do this with generic legal agreements that aren’t specific to yoga!  That’s why I partnered with Law Is Fun.

They specialize in the yoga and wellness industry, their legal agreements are written specifically for yoga, and they speak to the nuances of our industry. So, you can be confident you’re covered for all risks!

They have legal bundles that provide JUST what you need, or individual agreements to fill gaps in your coverage.  

Disclaimer: Nothing provided in this blog should be construed as legal advice. The information in this blog is for educational purposes only. Please consult with a lawyer if you would like legal advice specific to your business.

What legal agreements does every yoga instructor need?

This will be slightly different if you are a yoga teacher operating online or if you own a studio. The information below is for those operating online. If you’re a studio, I’d suggest taking a look at either their Basic Studio Package or Complete Studio Package.

Now, for the yoga teachers creating a business online…

I’d recommend checking out the Yoga Teacher Package. You can use my code MBOM to save 10% on any package or agreement on their site.

Below are the four agreements every yoga teacher needs:

Privacy Policy + Terms & Conditions (two agreements):

  • Teaching yoga involves handling personal information. The Privacy Policy + Terms & Conditions establish clear guidelines for data protection, forming trust between you and your clients. It ensures you’re compliant with privacy laws while demonstrating your commitment to professionalism. Every website in the world requires these agreements.

Waiver of Liability:

  • Anytime you’re providing any kind of coaching, unexpected twists can arise. The Waiver of Liability acts as your legal armor, protecting you from potential claims stemming from client injuries or dissatisfaction. It’s your safety net, allowing you to focus on the yoga without worrying about them suing you because of getting injured during your classes.

Service Agreement:

  • The Service Agreement creates a seamless working relationship. It outlines the specifics of your services, fees, cancellation policies, and other critical details.

These are four absolute essentials if you’re just getting started… but most of you are ALSO going to be diving into social media, affiliate marketing, and sharing testimonials.  

The Yoga Teacher Package includes the below agreements for FREE as a bonus.

Affiliate Disclaimer:

  • If you’re engaged in affiliate marketing, the Affiliate Disclaimer adds an extra layer of transparency. It discloses any potential financial relationships, cementing your credibility and trustworthiness. It’s legally required if you’re going to be making a commission on recommendations you make of other companies’ products.

Social Media Disclaimer:

  • Your online presence matters. The Social Media Disclaimer clarifies your role, preventing misconceptions about your content’s purpose. This ensures that if someone follows the “advice” or education you put out on social media, you aren’t going to get in trouble.

Non-Disclosure Agreement:

  • The Non-Disclosure Agreement ensures confidential discussions remain just that – confidential. It establishes a safe space, but is also used if you work with contractors or employees and want to keep your business workings private!

Media Release:

  • One of the most powerful ways to build new business and get clients is to share testimonials. It’s a core part of most marketing plans! But if you haven’t had a Media Release signed, you won’t legally be able to use or post their testimonial! Make sure to have this signed so you can promote away.

Everything above is included in the Yoga Teacher Package

But do any of these apply to you?

  • You work with contractors?
  • You have employees?
  • You create and sell online courses?
  • You run an online community?
  • You do giveaways?

If so, keep in mind that each of these has their own legal risks. Law is Fun has yoga-specific agreements for each of these layers of your business.

Putting it all together

Legal protection is an essential part of being a yoga instructor. Trust me, you don’t want the stress of leaving yourself open to legal issues.  

Being proactive and setting yourself up with a solid legal foundation will provide peace of mind and set you up to succeed in your business and grow without limits.

Law is Fun is a great and affordable option for those who don’t feel like they want to work with a lawyer or need additional support from a lawyer. Their agreements were written by a 5-star yoga lawyer who has worked with over 1000 yoga businesses in the last six years.  

Don’t forget, you can always use my code MBOM for 10% off their agreements and packages.

If you’re someone who would prefer 1-on-1 support from a lawyer, I’d recommend reaching out to Cory at Conscious Counsel.

Photo by Conscious Design on Unsplash

Streamlining Success: How To Make Your Yoga Studio Run Like a Dream

Streamlining Success: How To Make Your Yoga Studio Run Like a Dream

Running a yoga studio is a dream come true for many dedicated yogis. You have the opportunity to create a serene space for individuals to find balance, peace, and health in their lives. You can be your own boss, thriving financially and practicing yoga whenever you want with your team of incredible instructors. What an amazing dream!

But the dream sequence gets a little wonky when the admin tasks pile up, the front desk staff can’t use the software easily, and the marketing isn’t hitting the mark.

And that’s where OfferingTree steps in to help you turn your yoga studio into a smoothly operating dream come true. In this blog post, we’ll explore how OfferingTree might be the key that you are missing, to your studio’s success.

1. Simplified Class Scheduling

Yoga class scheduling can be a juggling act, but OfferingTree’s user-friendly software simplifies the process. Easily create and update class schedules, manage multiple instructors, and provide your students with up-to-date information. Say goodbye to scheduling conflicts and hello to a smoothly flowing studio.

2. Hassle-Free Payments

Collecting payments from your students should be a breeze, not a headache. OfferingTree streamlines payment processing, allowing you to set up secure payment options for your classes and workshops, and even has payment plans for big ticket items like retreats. Say goodbye to the stress of tracking down payments and hello to a well-organized financial system.

3. Effortless Membership Management

Auto-renews are a big part of a successful studio and OfferingTree makes managing memberships a piece of cake. Whether it’s monthly passes, class packages, or unlimited memberships, you can easily track and manage your students’ memberships, helping you build a loyal and committed community.

4. Beautiful and Functional Website

A professional and visually appealing website is a must for any successful yoga studio. OfferingTree provides the tools to create a stunning website that reflects the serenity and authenticity of your studio. Showcase your classes, instructors, and studio philosophy with ease, and make a lasting impression on potential students.

5. Email Marketing Made Simple

Effective communication with your students is vital for a thriving yoga studio. OfferingTree includes email marketing capabilities that allow you to keep your community informed about upcoming classes, workshops, and special events. Email your class roster, automate your lead magnets, and send out newsletters. Cancel your expensive subscription to your email platform, because OfferingTree includes email marketing in the software!

6. On-Demand Class Library

In today’s fast-paced world, not everyone can make it to your studio at a scheduled time. OfferingTree enables you to create an on-demand class library, giving your students the flexibility to practice yoga whenever and wherever they choose. This feature also enables you to expand your reach beyond your studio’s physical walls.

7. Insightful Reporting and Analytics

Data-driven decision-making is essential for any business’s success. OfferingTree provides detailed reports and analytics, allowing you to track your studio’s performance, analyze trends, and make informed choices to enhance your offerings and grow your studio. Want to prevent your staff from searching those reports? Each staff member can have different levels of access to the software. Easy! 

8. Outstanding Customer Support 

When you need assistance or have questions, OfferingTree’s customer support team is there to help. You won’t be left to navigate challenges alone, ensuring that you have a smooth and successful experience with the platform. And because you don’t need multiple subscriptions for your studio, you only have one support team to contact if you need help. 

So what are you waiting for? OfferingTree is the all-in-one solution that can make your yoga studio run like a dream. From streamlining administrative tasks and managing memberships to creating a beautiful website and offering on-demand classes, OfferingTree provides the tools and support you need to focus on what you love: sharing the transformative power of yoga with your community. Say goodbye to studio management headaches and hello to a thriving yoga studio. Make your dream a reality with OfferingTree.

Learn more about OfferingTree here. 🌿🧘‍♀️✨

Photo by Frames For Your Heart on Unsplash

Shifting from Overwhelm to Freedom in Your Yoga Business with Andrea Liebross

Shifting from Overwhelm to Freedom in Your Yoga Business with Andrea Liebross

Download the Episode or Subscribe on iTunes!

This week on the podcast, I am joined by Andrea Liebross. Andrea is an author, a certified business and life coach, and the host of the Time to Level Up podcast. She’s known for helping high-achieving entrepreneurs make the shift from overwhelm to freedom so they stop thinking small and start thinking big. Through her work, she guides her clients to create their own secret sauce for success by combining two ingredients: the right mindset and solid systems.

In this episode of the podcast, we are talking about tips for shifting from overwhelm to freedom, how to let go of the hustle mindset in a world that praises being busy, Andrea’s secret sauce for shifting your mindset and finding success without overwhelm, business lessons she’s learned in her career, and more.

Enjoy!

 

We’re Back! Life Update + Q&A

We’re Back! Life Update + Q&A

Download the Episode or Subscribe on iTunes!

We’re back for a brand new season of the podcast! I’m kicking things off with a life update and Q&A episode. I’m sharing what I’ve been up to over the last couple of months, how things have been going personally and professionally, and then diving into some of the most common questions that I’ve been asked recently.

We’re talking about how to find great people to work with, how to manage a team, money mindset and how to ask for more money, how to get more people into your yoga classes, and much more. I’m also giving you an overview of what to expect in this upcoming season of the show!

Enjoy!