Blog Posts
6 Reasons Your Yoga Business Needs A Website
As someone who is running their own business in this day and age, ideally you already know the merits of being online. If you don’t, then perhaps a step back before you go forward? Plenty of businesses still manage without a website, but their network is often smaller...
How To Attract People Who Don’t Know The Yoga World?
Despite its popularity, yoga still fails to attract a significant proportion of the population, among which people who could profit from its health benefits. However, people who don’t know yoga, or who don’t want to book a class to try and see what it is, are worried...
What’s Next For Your Yoga Business?
When you first start your yoga business, everything can be really new and exciting. It can take you a while to find a rhythm with how you’re going to do everything. But, as you get everything set up and going, and things are going really well, you may be thinking...
5 Ways To Boost Your Yoga Business Reputation
Customers are more likely to trust a company with a good reputation. Your reputation can be affected by all kinds of factors – public reviews, media attention and word of mouth are all ways in which we hear good or bad things about a business. Here are a few ways in...
Does Wanting To Make More Money Go Against Spirituality?
Spirituality And Money Are Both About Expansion The soul wants to grow, and it does this by having many life experiences. Money is one of the tools that can help us to lead fuller lives. This doesn’t mean everything will be perfect and you’ll automatically be happy,...
Nailing The Financial Side of Your Yoga Business
If you are in the yoga and fitness industry and want to make it as a business, then there is no doubt that your enthusiasm for making it a business will have come from your passion for the industry. I can’t think of yoga instructors, or any other health or wellbeing...
4 Ways to Grow Your Yoga Business
If we told you there are currently more than 20 million yoga practitioners in the United States, would you a) freak out at this mind-blowing fact or b) get into the lotus position and calmly say, “that’s not surprising?” We were the latter, because yoga is that...
How to Organize an Amazing Yoga Retreat
Leading a yoga retreat is a great way to boost your business, make a little more money and get deeper into the practice with your clients. Of course, if you haven’t been responsible for running one before, it can be pretty difficult to know where to start and what to...
Making Your Yoga Class Feel A Little More Exclusive
Are you someone with a skill to teach? Do you have plenty of time, energy, and motivation to pass on some knowledge to other people, willing to help them out? If so, it’d be a good idea for you to start your own club, tribe, or group! Whether it’s for getting people...
Tips for Running Successful Webinars
It’s always important that your webinars are carried out in a professional manner and that every party taking part is able to walk away feeling like the call was a valuable use of their time. This is especially the case for international calls, which can be a lot...
Your Business & Saving Money
It’s no great secret that an entrepreneur needs to know how to hang on to their money if they are to succeed in the world of business -but this is something which is much easier said than done. The truth is that saving money in any business is something that takes a...
Brand Yourself Beautiful
After all of the hard work of what you’re going to be selling regarding products or services, branding should be high up on the list of things to tackle. Building a strong brand will help people engage and recognize you – anywhere. Like anything in business, branding...
Finding The Self-Discipline You Need To Work Out
You can have all the gear to get fit, all the money to manage the gym and healthy foods, and all the know-how of which exercises are best for you. However, if you don’t have the self-discipline and the perseverance to stick to your routine, it’s all too easy to watch...
How to Implement Deep Work in Your Life & Business
I recently finished Cal Newport's Deep Work. It was a great book, but, in my opinion, way too long. This post will walk you through the principles of Deep Work in a condensed variation and help you to understand how you can apply Deep Work in your life and business...
3 Ways to Stand Out in a Competitive Market
While yoga is still very much a niche activity and yoga studios don’t yet adorn the corner of every street, there is still plenty of competition out there for a young startup like yourself. You want to hit the ground running, set up a new, fresh brand of yoga and have...
Branding 101: The ABC Of A Good Brand
As a person, your identity is defined by how you choose to show yourself to others. When you are confident enough to share your thoughts and dreams, when you are not afraid to be kind to those you don’t know, when you are clear on what you believe, you appear...
Branding 101: 3 Ways To Create Great Product Packaging
When you’re designing a product your priorities are going to be creating something useful and easy to use. Once you’ve managed that, it’s time to start trying to sell it. If you’ve created a great product then half the job is done because it will sell on its own...
How to Take Your Yoga Business Public
You started out as a someone with a passion for yoga but you found a way to run your own classes and turn that passion into profit. So much so, you’ve built a business out of yoga. A big business. Big enough for you to have one eye on taking your company public, and...
How To Market Your Yoga Business
If you want to make your yoga business stand out this year you will need to start thinking about marketing for your brand and making sure you can reach as many people as possible. Website The first thing you will need to create for your yoga business this year is a...
How to Increase Online Sales
Selling online is one of the most difficult things to get right, but it’s also one of those things that you definitely need to get right as an online business owner. Even if your business doesn’t only exist online, you still need to clinch as many online sales as you...
How to Connect with Your Yoga Students
Running a yoga business is unique to other businesses in other industries. You are offering customers a specific service, hoping that they will realize the potential and benefit of your product, signing up for a few lessons or classes. Once you get them through the...
The Importance of Premises When Launching Your Yoga Business
If you’re considering quitting the rat race and following your passion to earn a living, you may be tempted to launch your own yoga business. Becoming a yogi may have been a dream for a number of years and after a decade or more honing your craft and teaching a few...
Keeping A Consistent Brand
Nowadays, from the point of view of a customer, there isn’t much of a difference between big and small in business. People will expect companies to act professionally, provide great service, and take pride in their brand, regardless of the resources they have to help...
How to Succeed As A Niche Business
Being a niche company isn’t simple. You’re trying to attract people to a market that isn’t necessarily as popular as other areas could be. What you’re left with is a hard time actually rising to success. But that shouldn’t put people off starting a niche business....
How to Improve The Service You Offer in Your Yoga Business
When business is booming, it’s easy to let things carry on as they are. If it ‘ain’t broke, don’t fix it’ - isn’t that the saying? But why should you wait for things to die down before you introduce new ideas? New yoga businesses are being launched all the time, so...
What You Need To Launch A Successful Small Business
Launching a small business today isn’t as challenging as it was a few years ago, but that certainly doesn't mean that it’s easy, especially when it comes to launching a successful business. The belief is that for every ten businesses, nine of these fail, most within...
Boosting a Struggling Yoga Business
When you first opened your yoga business, you probably didn’t think anything could be better. Practice is fantastic at the best of times, let alone when you get to spread the love. In fact, expanding your reach in this way can take the teachings of yoga to a whole new...
What Every Small Business Needs to Have
Are you running a small business and wondering what it’s going to take for your business to really take off in a big way? Every small business owner wants their business to be that little big bigger and more successful; that’s what running a business is all about,...
How to Start Using Video Effectively in Your Marketing Strategy
Video is the most fast growing and popular type of media used today in the marketing industry. In the last 10 years we have seen the rise of the YouTube community and many new entrepreneurs taking their place in the world thanks to this form of media. Before you start...
A Guide To Making It In The Competitive Fitness & Yoga Industry
The fitness industry is one of the most competitive industries out there today. There are many PTs, fitness instructors, gyms, yoga studios, and other things around that could easily put you off starting your own business. If this is your passion though, you should at...