Blog Posts
Tips for Creating a Successful Yoga Studio
Whether you’ve recently attended yoga classes and become a massive fan or you’ve taught classes for years, the idea of opening your own studio can seem very appealing. It’s a profitable business model because yoga is popular with millions of people. Plus, it’s a fun...
Turning Your Yoga Videos into a Business
YouTube is absolutely full of exercise videos. You can easily find anything that you want from a 10-minute morning yoga routine to a full ab blast cardio workout. This is fantastic; it means that there's absolutely no excuse for not exercising. Whoever you are,...
Not Just for Adults: 5 Reasons to Introduce Kids to Yoga by Jenny Silverstone
You know that yoga is a beneficial practice for you, but did you know it can also be a great activity for kids? When you think about the skill and discipline involved to master some of the more advanced poses, it’s easy to relegate yoga to an adults-only activity in...
Taking Your Yoga Studio to the Next Level
When you have a yoga studio, it’s really easy to think local. You’ve opened up your dream studio in a location that you love, and that you know will bring you customers, so of course, you want to focus all of your efforts on that for now. And you should. But...
How to Keep Your Yoga Students Coming Back
Repeat business is a necessity for any yoga teacher and yoga business. Of course, there are going to be cases whereby new students decide that yoga simply is not for them. Nevertheless, you do need to focus on your customer retention rates, which involves employing...
How To Re-Invigorate A Struggling Yoga Business
Picture the scene: you have trained your body and mind to be in a calm and zen-like state. This is how it should be, of course, as you do need to practice what you preach. However, when you open the doors to let your customers in, you discover there aren’t as many as...
How To Ensure Success in Your Business
If you're running your own business but want to take it that extra mile to make sure that you are doing all you can to ensure success, then don't worry - there are plenty of ways you can do this. A lot of people seem to think that as long as they have a lot of...
7 Essential Elements Of Every Yoga Website
When you run a yoga business, or you’re looking to start one, you’ll probably consider yourself a bit of an expert on all things yoga related. From the technique to the lifestyle - maybe even on the history and culture. But you may not be an expert when it comes to...
Here’s What No One Tells You About Becoming A Yoga Teacher
For most people, training to become a Yoga teacher is the absolute dream. It gives you the chance to further your skills in the asana practice, as well as the other limbs of yoga, so that you get a deeper knowledge of Yoga as a whole. Not only that, though, but most...
Stress Management Tips For A Yoga Business Owner
For many of us, it's hard to imagine that life as a yoga teacher might be stressful. But, even yoga is a business, and running a business is one of the most stressful things that you can do. In fact, running a business can get completely overwhelming to the point that...
4 Yoga Business Habits That Will Help You Succeed
Yoga has become one of the most popular pastimes in recent years, and it’s due to this that business in the yoga industry has boomed. It has previously been reported that 1.4million adults in Canada now practice yoga, so you can imagine how many classes are being paid...
9 Ways to Protect Your Yoga Business Brand
When you start as a yoga instructor, you will need to build your personal brand up from scratch. Your greatest asset in your business will be your skills and knowledge, but soon you will have to focus on protecting your reputation as well. There is a lot of...
6 Benefits of a Regular Yoga Practice
Whether you teach yoga or you’ve just started, you’ll have heard of its benefits, and perhaps even felt some of them for yourself. You’ll know that yoga can help you to sleep and unwind. You’ll be aware of how it can help to reduce your stress levels and improve your...
Problems You Don’t Want Your Yoga Business To Run Into
The main drive behind having a yoga business is that you get to make money doing something that you love, and that fuels you on more than just a financial level. However, as being a success isn't solely about the yoga, you also have to pay attention to the business...
How to Make Your Yoga Business a Hit on Instagram
Nowadays, all businesses need to market successfully if they are going to stand out from the crowd. The same goes for yoga studios (and yoga teachers!)! There are many different channels to use to market today, and social media is undoubtedly one of the most powerful....
Workouts That Will Complement Your Yoga Practice
Many amateurs and top athletes of various disciplines have discovered the benefits yoga can bring to their chosen sport. However, Yoga requires just as much dedication as any other form of physical activity you want to master, so what other pursuits can help the...
The Beginner’s Guide To Practicing Yoga
Yoga is an ancient Indian practice which has been going for thousands of years. The main purpose is not to lose weight, but to become one with the self and understand how your body works and is connected. Yoga, in short, is a physical form of meditation, and is a...
Your Business Needs Capital In Order To Succeed!
No matter what kind of business you're running, there are a few things that you need in order to succeed. You need customers, you need an idea, and you need the drive to make it happen. Of course, there's one thing that's possibly more important than anything else:...
Finding the Right Place to Host Yoga Classes
The beauty of yoga is that it can be practiced from virtually any location. When starting a yoga business, there are lots of options when it comes to choosing a place to host your classes. Here’s a rundown on the advantages and disadvantages of each location....
What a spin class taught me about being a great yoga teacher
About a month ago, I decided that I was going to try a spin class in Mexico City. I went on a hunt for a spin studio and found one right near the coworking space I work at. I looked through the website and the schedule, and everything looked great, yet I felt...
Tips For Inspiring Students To Practice Regularly
Teaching yoga, you only get but so much time with your students (or clients, depending on how you think of it). It may be a couple hours a week, or at most about an hour a day – and to be sure, you can make a great deal of progress with that time. Many beginner...
Reducing Pressure on Yourself When Starting Up a Yoga Training
Yoga and business aren’t two things that generally spring to mind in the same sentence. Yoga is associated with tranquility, a sense of calm, and relaxation. Business, on the other hand, tends to come hand in hand with stress, concern, and tension. But if you are...
2017 Holiday Gift Guide for Yoga Teachers
The holidays are quickly approaching and this time of year can be really stressful, between busy schedules and buying gifts for everyone you know and their dog. Here is a list of gift ideas for the yogis & yoga teacher in your life: lululemon Meditation...
It’s Now Time To Craft Your 2018 Goals
When it comes to the new year, most people are interested in being better. It’d be hard-pressed to find someone who doesn’t understand the benefit of turning a new leaf, and using this opportunity to make some new year resolutions. Now is the time to craft your 2018...
Why Every Business Needs a Black-Leggings Strategy
Every yoga practitioner has a favourite pair of pants. For me, while I love a good funky print, my top yoga pants are almost always my black leggings. One of my most memorable readings from business school compared a good business strategy to the little black dress....
Growing Your Yoga Business Naturally And Effectively
Running a yoga studio can be an incredibly rewarding career, but it can also come with a lot of challenges. One of the biggest challenges that a lot of people find themselves running into is how to start to grow the business and take it to the next level. After all,...
How to Create a Stronger Facebook Page for Your Yoga Studio
Your Facebook page is an extension of the community you work so hard to create in-person. It’s a place to celebrate your studio, your teachers, your owners, and especially your students. Here are 10 ways a yoga studio can create a stronger Facebook page: Give credit...
Honest Advice for New Yoga Teachers
As a rule, I try to be as honest as possible when it comes to my life as a yoga teacher. At every beginning stage of my teaching journey (while I was considering teacher training, during teacher training, and after teacher training), I had practical questions that I...
6 Lessons I’ve Learned as a Yoga Studio Manager
I've been working for The Yoga Lounge, based out of Canmore, AB for nearly 3 years. I've done a lot of different tasks as one of the three studio managers, and had the opportunity to work as the primary studio manager this past summer for 5 months. Throughout my time...
7 Must Listen to Business Podcasts
It's pretty obvious that I love podcasts (I host 2!). On top of hosting podcasts, I am also an avid listener of podcasts. I listen to them while I clean, while I exercise, on drives and on walks, and they are one of my favorite methods of learning! I find myself...