Blog Posts
Spark Joy in Your Teaching
I just finished Marie Kondo’s book, Spark Joy. Kondo is a Japanese tidying expert, most famous and most revolutionary for her simple (yet difficult) task to only keep those things that spark joy for you. If something brings you joy, choose to keep it. If it no longer...
Effective Ways to Generate More Leads Online
It doesn’t matter how revolutionary your business is, nor does it matter how affordable it is or how amazing the customer service you offer is if you can’t get anyone to notice at it. The biggest problem facing businesses right now, including businesses in the yoga...
Build Your Yoga Brand from the Ground Up
If you have just recently become a yoga teacher and want to open your own practice, you will need to start thinking about building your brand. As a company or individual, it is crucial to build up a brand and following to become noticed and successful in your career....
3 Ways to Find the Perfect Team of Yogis
If you’ve just set up your very own business in an attempt to convert the masses in your local area to the benefits of yoga, you may need to hire fellow yogis as your startup idea turns into a reality. So, what should you look for in your staff team? No longer are...
Sharpen the Saw: 25 Ideas for Yoga Teachers
In his book 7 Habits of Highly Effective People, Steven Covey speaks of Sharpening the Saw. “If you spend the whole day sawing away and yet never find time to actually sharpen your saw,” he says, “you are doing something fundamentally wrong”. Sometimes, I still teach...
How to Convince Your Family & Friends to Try Yoga
As a yoga teacher, you already know the numerous benefits that yoga offers, but what about your friends and family? Sometimes it can be a hard sell to convince them to try a class (yours or not). This post will highlight a few of the benefits of yoga that you can use...
SEO Basics: 5 Simple Ways to Rank Higher
No matter what kind of business you run, you want come up in Google searches that are relevant to you and what you do. Even if you are a yoga teacher working as an independent contractor, you will want your website to come up when a student or studio owner searches...
Your 20 Minute Social Media Clean-up
Your brand does not belong to you. Your brand exists entirely in the minds of your audience. Unfortunately, many yoga businesses don’t commit to establishing a brand, opting instead to post quotes from mismatched sources, stock photos found on Google images, and...
7 Tips for Creating an Effective Online Community
A couple of months ago, I took the plunge and started 2 online communities on Facebook. One is for my travel podcast, The World Wanderers, where people can get information about travel, living abroad, and working abroad. The other is for M.B.Om, where we talk about...
A Yogi’s Guide to Enjoying Your Corporate Job
Most people fall in love with yoga while working another job. For me, while I knew I liked yoga before fully diving into the workforce, I had started my career in advertising before I realized that I wanted to become a teacher. Some yogis choose to stay in their...
Managing Your Instagram 9
The whole is sometimes greater than the sum of its parts. Your Instagram account is one of those instances. If you are using your Instagram account as a branding tool (as an individual teacher, a yoga studio, a product, etc.), you need to be considering your account...
The Power of an Online Course as a Yoga Teacher
As a yoga teacher you’re most likely over-worked and underpaid! Many teachers I speak to are running a constant schedule of weekly classes for no increase in rates despite the level of their experience, which in some cases can be 10 years or more. This has taken the...
Finding a Yoga Mat
Yoga is a type of exercise that allows the body to breathe and open up while stretching the muscles in ways that traditional exercise doesn't. You're going to need a mat of some style for yoga, and there are several styles to choose from online and in stores....
Do You Have a Cancellation Policy?
As I’ve started teaching private yoga classes, one of the more awkward (and most important) practices that I have found myself establishing has been a cancellation policy. I was first introduced to this idea by Samara from Mindfulness Matters in a business of yoga...
Balancing Risk and Safeguarding in Your Business
People say that taking risks is what business is all about, and in a way that’s true. But there are so many things that you also have to take into account when taking risks with your business. It’s all about getting that balance right between taking risks and...
Making Your Yoga Business Succeed Online
There’s no denying the popularity of yoga. Most fitness ‘trends’ come and go, but it’s safe to say that yoga is here to stay. With increasing demand and a dedicated following, there is a lot of potential for those wishing to run their own yoga business to succeed....
Three Powerful Ways Thai Yoga Massage Can Grow Your Yoga Business
Thai Yoga Massage combines the best of yoga and massage into a heavenly form of bodywork, for both the giver and receiver. In my career, I’ve taught thousands of teachers who have seen their careers take a huge leap forward with some earning an extra 30% or more when...
Creating a Yoga Business that has Visibility of Earnings
If you’re a yoga teacher trying to run your business, the chances are you often come across the issue on a monthly basis of having the uncertainty around how you’ve done that particular month. The long-term success of any business depends on having some level of...
5 Ways To Make Your Yoga Studio Memorable
When you want to set up a yoga business because it’s your passion, then you’ve got one half of what it takes to make this work. Because building a business off the back of a passion is a great way to find success. But at the same time, just because you’re passionate...
Turning Your Passion Into a Career
There will be a time in everyone’s lives where they fall in love with a hobby or activity. It will happen once in your life and you will begin to wish you could do this particular thing all day every day for the rest of your life. It may be that you love to sit down...
6 Email Do’s & Don’ts for Yoga Teachers
Email: that thing that we have to have, but hate to have; that thing that can be perpetually annoying, yet so, so necessary. As a yoga teacher, yoga studio manager, and yoga podcast host, I spend a lot of time on my email – both sending and receiving to other yogis...
How to Choose a Yoga Teacher Training
So you’ve decided that you want to make the leap and become a yoga teacher, but how do you choose a yoga teacher training program? There are thousands of teacher training programs available these days and it’s hard to choose what is going to be the right training for...
5 Ways to Maximize Your Yoga Career Success
If you’ve already set up a yoga business, then you’ll know that it’s far from a walk in the park. There are challenges that other businesses just don’t need to compete with: what can feel like a sea of competition (even though we’re all on the same side!); the...
Attracting Customers To Your Yoga Business
If you’re deeply passionate about yoga then creating your own yoga business seems like a natural progression. After all, they say you should find a way of doing work that you love, and entrepreneurs are always most successful when they’re passionate and driven. But...
The 4 Best Resources for New Yogis
Discovering the world of yoga is a wonderful, exciting and invigorating journey. As teachers, it’s important that we give our students the best resources available, to help them advance quickly and effectively. Yoga can be a little daunting for new students. There are...
How to Maintain a Loyal Customer Base
When you run a small business, there are various areas that you need to focus your attention on in order to keep your business alive and thriving. However, one area should come ahead of most: maintaining customer loyalty. It’s important to bear in mind that no matter...
4 Tips for Crushing Your Teaching Demo
Teaching demos can be REALLY intimidating, especially if it's your first one! The first time I did a teaching demo, I was a combination of sweating profusely + terrified to stutter on my words, and I want you to learn from me! Here are my top 4 tips to make sure you...
What Does Being Smart With Your Business Actually Look Like?
When you start your company from a place of passion, you may not always be strong when it comes to the actual business side of things. While that is okay and you can still make a business work without any past experience or knowledge, you have to be sure that you...
Yoga Business 101: Moving Studios
A yoga business has to resemble its teachings. It needs to be flexible, productive and efficient. Otherwise, the downward looking dog pose is going to collapse underneath the weight of failure. Moving studios is an answer that helps to keep a company fresh and...
3 Signs That You Need To Update Your Business Tech
Technology is important for any business and without it, you’ll struggle to compete. It helps you to streamline processes and make things more efficient and it improves the level of service that you can give to customers. The only problem with all of that great tech...