Blog Posts
Welcome back for Season 2!
For those of you who have been following along since the beginning, we are back with another exciting of M.B.Om! For those you who are new to the podcast - welcome! I'm so excited that you've found M.B.Om + that you are keen to master the business of yoga with me. The...
The Art & Business of Teaching Yoga: A Book Review
I had the pleasure of doing a weekend long workshop with Amy Ippoliti at my hometown yoga studio in Canmore, AB in 2015. I was captivated by her spunky teaching style, and her knowledge of both yoga asana and the physical body. I watched her help people get into...
5 Benefits of e-Commerce
What is eCommerce? eCommerce is the term which refers to any transaction made online. Of course, as many of you will already know the most popular example of eCommerce is online shopping. Online shopping is defined as the buying and selling of either products or...
Creating Healthy Yoga Business Practices by Melissa Leger
I’m on several different Facebook groups, I even run a few. Connecting with other people in the industry is a passion of mine. Some of the online groups are geared towards yoga teachers while others are geared towards yoga studio owners. I’ve left many of them or...
Perfectly Imperfect: A Book Review
"The mystery and challenge of yoga is that much is discovered through a rigorous physical practice, yet its greatest power lies beyond the realm of the body. Yes, at its most basic, yoga is a series of physical poses, but a practice aimed solely at physical thresholds...
Why Marketing Matters, Even for Yoga Instructors
Many yoga teachers don't have a background in marketing, and it’s not too hard to understand how that could happen. Yoga is all about holistic health, spirituality, calm, and purpose, and none of those things connect in a very clear way to business-minded marketing....
The Yoga Sales Funnel
Ryan Ferguson is the co-host of The World Wanderers podcast, a writer and an entrepreneur. This is his second guest post on M.B.Om. Once you’ve decided that you are an entrepreneur and not an employee, you start thinking about your work differently. A class isn’t a...
Small Business Success: Key Things To Get Right!
Just because you’re a small business doesn’t mean you can’t compete with larger and more established companies. It’s perfectly possible to earn a full time wage from your small business, even if it’s run from home and by yourself, and even if it's in the yoga...
Becoming a Confident Yoga Teacher by Chad Friel
Chad Friel is a Canmore-based yoga teacher and massage therapist. This is his story of becoming a yoga teacher and overcoming his fear of public speaking. “I never liked being the centre of attention.” High school was very tough for me. It took me over a year just to...
4 Website Decisions to Make
Running a website doesn't need to feel overwhelming. On the contrary, this could be the best decision you have ever made for your business. There are almost infinite benefits to running a website, but first, you need to consider how to do so in the best parameters...
How Yoga Teacher Training Changes Lives
I met Amber Barry when I was down in Atlanta, GA for 9 months. My boyfriend had a work visa, and I decided to go down for a long term visit. I didn't know a single person outside of Ryan when I arrived. I heard about Westside Yoga from a friend that I met at a...
Reviving a Struggling Business
If your business is struggling to get by at the minute, don’t just assume that the end is here for you. Every business goes through a time where they really struggle, it’s all about coming out the other side stronger than ever. Sometimes you can try a complete...
Everything You Need To Do To Prevent Yoga Injuries
Even though Yoga is a gentle form of exercise, it can still be incredibly easy to get injuries during your practice. This is especially the case for newcomers who have no former experience. Thankfully, though, there are quite a few steps you can take to help you...
Building Your Brand from Scratch
If your business dream of owning your very own yoga studio is nothing more than an idea stored deep inside your brain, now might be the right time to dig down and bring it to life. Starting any business, yoga based or not, is a perilous yet exciting journey. You need...
Keep Calm And Run Your Yoga Conference With Minimum Stress
Running a conference can be hard work and stressful too, but there can be an extra layer of expectation when your event is focused on yoga. After all, you have to be able to practice what you preach, and that means being able to stay calm and centered even when you...
The Business Values That Bring Your Team Together
If you’re set to create your own business to convert the local population to the joy and benefits of yoga, you have probably already been researching the best ways to gather the necessary funding for a yoga studio or online business, and the appropriate material. You...
3 Tips For A Smoother Running Business
Making every aspect of a business can be difficult, especially if you run it as a solopreneur. Whether you are a blogger, run a store or produce marketing materials, you can always have your business run smoother and have your life made more comfortable. Thankfully...
A Working Day Doesn’t Have To Be So Hard
Yes, we know your working day is probably the bane of your life. Work is hard, but it’s something that we all have to do if we want to be successful. However, considering we’re going to be spending the majority of our lives working, we are obviously going to want to...
Finding and Keeping The Best Employees
For your business to ever reach it’s true potential, you need a powerful workforce behind you- driving things forward and working efficiently. But finding the right people for your team can be tough, like everything in business competition is fierce. You’re not just...
Expanding Your Business into Hot Yoga
The first thing you need to know when you're running a yoga business is that it's very much like running any other business! You've got your products, you've got your ability to make a profit, and you've got to make sure you are running an efficient business. Running...
Cost Effective Upgrades for Your Home Office
Are you looking for new and interesting ways to improve your office but don't have much money to spend on those upgrades? You shouldn’t worry about that because there are plenty of ways to make cost effective upgrades to your home office, and you’ll benefit from them...
Leading vs. Teaching
What does it truly mean to be a teacher of yoga? Does it mean standing up in front of a room of people and guiding their bodies into specific shapes by demonstrating the poses? Or is it using strategic wording to help people find these shapes with their body? Maybe...
The Benefits of Your Business Going Green
Going green is something that people have been doing for the past few years. They care about the environment and the planet, so they’re willing to reduce the amount of electricity they use, the waste they produce and also give up luxuries such as driving a car....
What to do When Your Marketing Plan Works Too Well!
You’ve set up a yoga business and are waiting for the first customers to come aboard. Before long, a nagging thought enters your mind – is this going to work? In a bid to prevent your dreams from crashing, you implement an incredible marketing strategy. Now, customers...
How To Change Your Life and Get Out Of Debt
Your financial situation may have a huge impact on how happy you are. Getting out of debt will take a lot of time and effort but the end result is well worth it, so if you want to start being happier, healthier and debt-free then you can take a look below to get some...
3 Golden Nuggets from Restorative Yoga Teacher Training
A couple of weeks ago, I spent a weekend in Asheville, NC at the Asheville Yoga Center doing a restorative yoga teacher training. I am a long time vinyasa practitioner; I love fast paced flow and the energy of a vinyasa practice. For that reason, that’s what I did my...
Why You Should Never Teach for a “Maybe”
As a yogi and a firm believer in taking personal responsibility, living with integrity, and karma, I want to trust the other yogis, yoginis, and yoga teachers that I work with. At the end of the day though, yoga, like anything, is business. And for this very reason,...
Mix Up Your Yoga Practice with Some Unique Ways to Workout
From time to time we can reach a bit of a ‘stalemate’ with our fitness routine or our yoga practice. And when we’re getting a little tired or bored, it isn’t going to happen as often as we would like (or we’re likely to lack putting in all of the effort that we...
Becoming a Yoga Teacher Teacher with Erin Evans
Do you dream of teaching other people your passion? Do you want to inspire other yogis to become teachers? Erin did too, and over a year ago she made this dream a reality. “I had so many doubts and worries that I wasn’t good enough,” she confided in me. Erin Evans is...
Creating an Online Course: The Struggle is Real
I am a lover of travel, and yoga, so I thought to myself, “why not combine them, and create a course online? What a brilliant way to make some money while on the road!” I thought the idea through a bit more, and decided I was going to go for it. Why not, right? I had...