As a person, your identity is defined by how you choose to show yourself to others. When you are confident enough to share your thoughts and dreams, when you are not afraid to be kind to those you don’t know, when you are clear on what you believe, you appear authentic to the people you talk to. Authenticity is, of course, a valued quality.

Additionally, you also want to be the kind of person others like to be around. You want to share your positivity and help whenever you can. Toxic is the last thing someone should think when they meet you. You are beneficial.

Finally, your friends can rely on you for staying the same. Through the good and the bad days, you don’t lose your mind and remember what you want to achieve. You are not only determined, but you are also consistent, and it’s your strength.

But it can be more difficult to define the identity of your business. Can your brand be Authentic, Beneficial and Consistent too? The answer is yes, here’s how.

What’s the secret of an authentic brand?

A is for Authenticity

For your brand to be described as authentic, you need to ensure that it is perceived as a trustworthy experience. In other words, you should make your expertise – as a business owner – accessible to your audience group through influencer media tours or open forums where you can answer directly the questions that people ask. You can also ensure that you maintain a visible online presence via social media so that your customers can also get to see who is behind the brand. Admittedly, there isn’t only a who, there’s also a what behind your brand. Whether you sell services or products, you should also clearly indicate what your offer consists in – using informative printed labels with all the relevant information for products, instead of letting people guess what’s in the item. Aim for clarity as it’s where trust comes from.

B is for Beneficial

How do you create a beneficial brand? In the same way that you become a positive person. You do go around you. Your customers need to be valued and respected as they interact with your brand. A bad experience can be devastating if it’s left unnoticed until a customer shares it online. So your brand has to focus on remaining pertinent to your customers, easy to understand – you don’t want people to ask what your business does – and provide quick and real-time solutions. Don’t worry. You are allowed to get things wrong; nobody is perfect. But you should make amend swiftly and fairly.

Create positive experiences

C is for Consistency

Keep your brand consistent

Finally, your customers expect your brand to remain the same, regardless how they choose to interact with your business. From keeping your logo consistent across all platforms to ensuring that your employees are trained to deal with customers efficiently, the experience people have with your brand should remain the same at all times. It’s only when you offer your customers a consistent experience across the board that your business can be taken seriously.

Building a business that people trust and love is no easy task. But you can encourage customer interactions by creating a brand that values authenticity, beneficial behaviors and consistency.