Building an Online Business & Finding Your Tribe with Brea Johnson

Listen on iTunes or Download Here.

I am joined on the podcast once again by Brea Johnson from Heart & Bones Yoga! Brea and I chatted about yoga + yoga business way back in Episode 8 of the podcast, and this time around, we are focusing our conversation how to take your yoga business online.

Brea shares the process for building her tribe online, including the importance of determining what you’re going to offer and having good sound quality. As well, we talk about why you don’t need to a big following to be successful online, and why it’s more important to find your tribe and determine your “why” than just focus on having a big Instagram following.

Enjoy!

Business Lessons from this Episode: 

  • Putting out free content on the internet can help you to build out an online community
  • When it comes to creating programs online you need to decide what platform to use, how much to charge, how to advertise, how to create a successful program online (and deciding if that’s even doable)
  • Be authentic and genuine to yourself and your brand when you’re creating videos
  • Don’t skimp on sound quality!
  • Know what you are really good at, know what you aren’t that great at, and know what things you are dreading
  • Investing in the things that you aren’t good at can be really worth it in the long run
  • There are a lot of different ways to have a yoga business online
    • 1-on-1 coaching
    • Online studio
    • A teacher
  • Before you dive into creating an online program, understand who your niche is and what they want to purchase
  • Always understand your “why”
  • Don’t try and speak to everyone – speak to your niche and your tribe
  • You don’t need to have a gigantic following to have a successful online business
  • Always come from a place of “how can I serve these people?”
  • Work on that inner sense of “who am I?”
  • And much more… Here’s the episode!

Connect with Brea:

Heart & Bones Yoga

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This episode of the podcast is brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers.
The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!
No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website.
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you or sign up here!

Photos of Brea: 

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About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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