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Josh & Jenna’s yoga journey started with practicing Bikram Yoga, and their passion for the practice led them to own a studio in Red Deer, AB. After owning the studio for a number of years, they decided to take their life, their kids and their business on the road. They sold their yoga studio and began building an online business where they teach yoga teachers and yoga studio owners how to run successful businesses.
On this episode of the podcast, we talk about tips for owning a successful yoga studio, how to get yoga teacher jobs while traveling, the importance of getting paid for what you do, and how to sell your products and services as a studio or teacher. Josh and Jenna have a lot of experience with the business of yoga and we dive deep into the business of both owning a successful yoga studio and being a successful + sustainable yoga teacher.
Enjoy!
Business Lessons from this Episode:
- You can practice anywhere in the world even if you don’t have the things that you normally have at home
- It’s important to find balance between having a business and having personal time
- Your business doesn’t need to be failing in order to make a change. You can make a change just because you want to.
- “Lap top lifestyle” is different in reality than it’s portrayed online. It’s STILL work, but just in another country or culture!
- Internet can be one of the biggest challenges when you’re on the road
- Having a community in person helped to transition into online work
- To build a successful business, you need to take chances, invest your time into things that don’t pay you, and trust that when you put in the work, the income will come
- If you’re looking for traveling teaching gigs, take classes and build rapport before you ask to teach
- Marketing is really important when if you want to teach and travel
- Continue to hone your craft and never stop learning. Become really good at existing within a yoga studio environment works!
- Take studio ownership seriously
- Your ability to communicate what your product is is more than important than having a great product. This is why bigger yoga chains are so successful!
- Hone in on what you’re doing and get clear on your why – what is your real objective with what you’re doing?
- It’s okay for money to be one of the reasons why you want to run a yoga business
- What are the benefits of people doing yoga with you? Sell your products and services using the language of what people will receive from it.
- Keep adding value and educating
- In today’s busy world, it takes about 16 views before someone decides to buy
- And much more… Here’s the episode!
Connect with Josh & Jenna:
Nomad Yoga Family
Nomad Business Coaching
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Tax season is here, and as a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can take you away from focusing on the rest of your business. Doing your own books and taxes is an unnecessary risk, and you can save valuable time and money by outsourcing your accounting and tax preparation.
Ceterus specializes in accounting and tax preparation for yoga businesses. This is a complete done-for-you solution, with no work on your end. You’ll have access to your financials online, including a mobile app. You get the information you need to make better business decisions with their secure cloud-based platform. And they combine people and technology so you always have someone to talk to when you need to.
To learn more about Ceterus’ fitness business accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!
Kelly Smith from Yoga for You Online and I are leading a 4-module online workshop series called Elevate Your Yoga Biz, designed for yoga teachers who want to grow and expand their current yoga businesses. Each module of the workshop series will be 1 hour, and will focus on a different topic to help you accelerate your business.
The workshop will run from April 17th until May 8th and each session will be from 7-8pm EST. We will be covering branding, creating unique classes that fill, taking your business online and growing your online presence, and how to streamline your yoga biz.
*Please note that if you want to attend the modules but cannot make the timing, all the sessions will be recorded and there will be an opportunity to ask questions before and after the sessions.
Photos of Josh & Jenna:
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