If you’re set to create your own business to convert the local population to the joy and benefits of yoga, you have probably already been researching the best ways to gather the necessary funding for a yoga studio or online business, and the appropriate material. You might even be in touch with an art designer to create the logo of your business. But in the midst of all these essential preoccupations to the formation of a business, you also need to develop your yoga business values. Are these different from the values of yoga in itself? The answer is yes. Your business values relate to the core factors that bring your team together and make sure that your fitness aficionados clients can have the best possible experience for their money.  

Finding the right passionate professionals

First of all, you need a team of yogi masters and teachers you can rely on. This starts with being qualified, but there’s a lot more than just knowing the poses and postures. You want your team to enjoy teaching and practicing yoga every day. Firstly, because it’s what they are going to do with you, day after day. And secondly, because a passionate teacher can motivate their students and build meaningful bonds with the regulars. In other words, you want to find a mentor and a friend for people who have not yet developed their yoga skills and might need a lot of encouragement to achieve their fitness goals.

Safety for all

In a context where you and your team work directly with people, it’s essential to get through the basics of an onsite occupational health & safety training, such as this one https://www.asse.org/onsite from the ASSE. Indeed, while it takes a yoga teacher’s eye to warn students against the dangers of performing the wrong movement, it takes an H&S expert to notice the risks of loose cables, uneven floors or even dark staircases.

Clarity of emotions

Running a business is never an easy task. You need to develop your financial and commercial acumen – aka keep track of your budget and sale revenues – but you also need to be in a position to work efficiently with other people who may be just as qualified as you are. Social competence is part of an essential leading tool, namely emotional intelligence as described by https://www.talentsmart.com. As a team leader, emotional intelligence affects your behavior and your understanding of other people’s moods and motives positively.

One clear direction to follow

Launching a yoga business is an appealing idea, but you also need to have a clear vision of what you want to achieve. Do you want to improve the local fitness levels? Do you want to help people understand the yoga philosophy? If you can’t clarify your ultimate objective, you can’t expect your team to work effectively towards an unknown goal. The best way to ensure that your vision becomes a reality is to share your goal with the team and let them know how you think it can best be achieved.

Passion, safety, and clarity of emotions and direction, these are the pillars of a successful business. You need to reserve time to develop your business values as a priority is you haven’t done it yet!

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