With any business, entrepreneurs need to maximize the duality between the online and offline environment. Indeed, while more and more health-conscious adults are turning toward the ancient art of yoga for its multiple body and mind advantages, for many the journey that leads to a decision is long and complex. Many newcomers to yoga can be worried about fitting in, both mentally and physically. Can I practice yoga even if I’m not flexible? Is yoga right for someone who likes fast-paced activities?
When these questions are left unanswered, you could be missing on opportunities to attract new students. That’s precisely why, as a yoga instructor, you need to make the most of the digital sphere to educate your audience and remove their fears. Setting up a website to share your expertise and perception of yoga can go a long way in encouraging beginners to try the activity. Additionally, it makes your business not only easier to understand but also easier to find. But, beyond a blog and social media presence, online holds the key to new business expansion, if you can navigate your way in the troubled waters of the digital challenges.
Who says online, says ONLINE safety
It’s fair to say that yoga instructors need to give specific attention to the safety of their students. From checking for physical injuries or limitations that your class attendees might have to helping everyone to warm up properly, you’re responsible for delivering a safe service. But safety goes a lot further than maintaining the body. When you create an online space for your yoga business, safety receives a brand new meaning; it’s about protecting the business data from cyber attacks and ransomware. Your students might sign up to your newsletter online, for instance. You need to ensure that the data on the form are encrypted – if you’re new to online terminology, data encryption is what HTTPS links with a padlock icon are about.
Do you let others sell your online products?
Yoga instructors can design workout programs that can be shared online. You could create a yoga program to help people improve their flexibility, for instance, with a range of difficulty levels. You could also focus on yoga for weight loss by creating online courses that support fat burn. There are plenty of needs you could tackle with online classes. Some newcomers to the yoga world only look for a low impact activity to recover after an injury, for example. However, one of the issues of a modern lifestyle is that people don’t have enough time to join a yoga school. They’d love to, but their day-to-day schedule isn’t compatible with classes.
Online classes, however, offer a different approach, allowing students to join at any time and from anywhere as long as they have an Internet connection. You can even partner with 24/7 gym studios and weight loss practitioners to promote your online services. They could act as a vendor for your yoga courses. If you’re worried about managing delivery costs and planning as well as customer queries for your online yoga product with a middleman, you can partner with an expert to ensure you receive the appropriate vendor management consulting. Ultimately, vendors can sell your online classes to your end customers, but you need to make sure that the process is frictionless for all.
When Instagram posts are not enough
Yoga offers the advantage of being visually appealing. For beginners, watching a yoga routine can be soothing, even if you can’t perform all the moves. It just looks pretty, and that’s precisely why Instagram is the ideal promotion platform for your venture. However, posting videos and photos can only get you so far. You need time, know-how and digital wit to grow your presence on social media and reach out to a new audience. If you’re torn between business-related activities, you might want to delegate your social media account to a professional who can make it work for you. Social media managers can not only create engagement within your community, but they can also help you to launch new products or approach new markets.
Why not yoga products online?
Yoga instructors can also provide yoga-related products on their website, such as mats or clothing for instance. Using eCommerce as a way to gain visibility and discover a new audience can boost your business. You can rely on Google AdWords strategies to reach out users locally, demographically, or even by interests and showcase your yoga products.
Growing your business online takes time. However, you need to understand and tackles the main challenges within your online strategies, from data safety to vendor management.
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