Selling merchandise can be a great way to diversify your yoga studio and business. One thing to keep in mind is that your yoga students might want to buy merch from you, but they don’t want any old items that just have your logo slapped on them. You should spend some time thinking about how to sell merchandise that makes sense for your business and appeals to your audience. There are ways to incorporate merchandise into your business model and avoid having a random selection of products that don’t make sense. Try these tips to make sure that you get it right. read more…
HOSTED BY AMANDA KINGSMITH
Mastering the Business of Yoga Podcast (M.B.Om)
Search all podcasts
Subscribe to the podcast
APPLE
SPOTIFY
STITCHER
A Guide To Making It In The Competitive Fitness & Yoga Industry
The fitness industry is one of the most competitive industries out there today. There are many PTs, fitness instructors, gyms, yoga studios, and other things around that could easily put you off starting your own business. If this is your passion though, you should at...
Tips for Creating a Successful Yoga Studio
Whether you’ve recently attended yoga classes and become a massive fan or you’ve taught classes for years, the idea of opening your own studio can seem very appealing. It’s a profitable business model because yoga is popular with millions of people. Plus, it’s a fun...
Turning Your Yoga Videos into a Business
YouTube is absolutely full of exercise videos. You can easily find anything that you want from a 10-minute morning yoga routine to a full ab blast cardio workout. This is fantastic; it means that there's absolutely no excuse for not exercising. Whoever you are,...
Not Just for Adults: 5 Reasons to Introduce Kids to Yoga by Jenny Silverstone
You know that yoga is a beneficial practice for you, but did you know it can also be a great activity for kids? When you think about the skill and discipline involved to master some of the more advanced poses, it’s easy to relegate yoga to an adults-only activity in...
Taking Your Yoga Studio to the Next Level
When you have a yoga studio, it’s really easy to think local. You’ve opened up your dream studio in a location that you love, and that you know will bring you customers, so of course, you want to focus all of your efforts on that for now. And you should. But...
Honest Advice for New Yoga Teachers
As a rule, I try to be as honest as possible when it comes to my life as a yoga teacher. At every beginning stage of my teaching journey (while I was considering teacher training, during teacher training, and after teacher training), I had practical questions that I...
6 Lessons I’ve Learned as a Yoga Studio Manager
I've been working for The Yoga Lounge, based out of Canmore, AB for nearly 3 years. I've done a lot of different tasks as one of the three studio managers, and had the opportunity to work as the primary studio manager this past summer for 5 months. Throughout my time...
7 Must Listen to Business Podcasts
It's pretty obvious that I love podcasts (I host 2!). On top of hosting podcasts, I am also an avid listener of podcasts. I listen to them while I clean, while I exercise, on drives and on walks, and they are one of my favorite methods of learning! I find myself...
Spark Joy in Your Teaching
I just finished Marie Kondo’s book, Spark Joy. Kondo is a Japanese tidying expert, most famous and most revolutionary for her simple (yet difficult) task to only keep those things that spark joy for you. If something brings you joy, choose to keep it. If it no longer...
Effective Ways to Generate More Leads Online
It doesn’t matter how revolutionary your business is, nor does it matter how affordable it is or how amazing the customer service you offer is if you can’t get anyone to notice at it. The biggest problem facing businesses right now, including businesses in the yoga...
Build Your Yoga Brand from the Ground Up
If you have just recently become a yoga teacher and want to open your own practice, you will need to start thinking about building your brand. As a company or individual, it is crucial to build up a brand and following to become noticed and successful in your career....
Mastering the Business of Yoga Podcast (M.B.Om)
Welcome to M.B.Om, a podcast all about mastering the business of yoga – I’m so glad that you’re here!
As your host, I’m dedicated to bringing interesting and inspiring yoga teachers to your ears. I’ve sought out yoga teachers who have been successful in the yoga industry to help teach you about the business of yoga; the possibilities of being a yoga teacher, the realities of being a yoga teacher + the awesomeness of being a yoga teacher.
To be the first to know about new episodes, be sure to subscribe to the show: