This week on the podcast, I am joined by Lisa Haggis. Lisa helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method—an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.

In this episode, Lisa shares how she got into brand strategy, what she’s learned from her own rebranding experience, how to create a brand that your students can’t ignore, the Substantial Branding Method and how to use it, and more!

Enjoy!