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This week on the podcast I am joined by Franciska Bray-Mezey. Franciska is a yoga teacher, a mom, and the founder of Aura7 Activewear!

Aura7 Activewear is revolutionary activewear where sexy meets sustainability. Their super soft and stretchy fabrics are made with recycled fibers from fishing nets and other ocean waste and their mission is to clean more seas! In this episode, Franciska shares her yoga story, what inspired her to create Aura7, and how she actually went about creating an activewear brand. We also discuss launching a brand during the pandemic, what she’s learned through her journey, and much more.

Enjoy!

Discussed in this episode:

• How did Yoga help Franciska feel connected to a new home?
• What inspired Franciska to work on creating a new type of yoga clothing?
• The process going from a moment of inspiration to actually be ready to launch
• Why Franciska focused on getting her products into yoga studios to start
• What has the response to the product been since launching?
• What are the fabrics that Aura7 uses and how are they made with recycled materials?
• What was the process like finding suppliers and deciding on partners to work with while creating the product
• And much more… Here is the episode!

For less than the cost of 2 lattes per month, you can get access to M.B.Om: Behind the Scenes over on Patreon, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode is brought to you by OfferingTree! I love telling yoga teachers about OfferingTree because it truly is a one-stop-shop for your yoga business. On top of being an easy-to-use website and scheduling platform, OfferingTree lets you sell courses, run classes, manage memberships and so much more with just one account! That’s right, just one log-in for all those parts of your business. One of the best parts about OfferingTree is their online store. You can sell digital content like yoga videos, challenges, and courses right from your website. If you’re teaching yoga classes and looking to level up, selling digital content is the next step to growing your business.

OfferingTree’s course tools are easy-to-use and they’re really affordable. And if you have a website you already like, you can still use OfferingTree! But there’s one other thing I want to tell you about OfferingTree that makes all the difference in the world to me and probably you too. They are a company that truly cares about yoga teachers and the wellness industry overall. I chose to partner with OfferingTree because I love the product and I love the people. They are consistently working with and listening to their clients, and when a client has a suggestion, OfferingTree works on how they can best implement it to their platform. Having a great product and a great company that cares is truly a win-win!

So if you’re looking to save time, energy, and money in your yoga business, OfferingTree is hands-down the software for you. Go to offeringtree.com/mbom to learn more and get your discount.