Every yoga business needs a beautiful website that tells visitors what its all about and encourages them to find out more. If you don’t have a website, you have far fewer opportunities to market yourself and encourage more seekers to benefit from the kind of practice that you teach, but how exactly do you create a beautiful business website?
Here are some tips that should help you to get it right and start signing up more future yogis:
Use a Website Planner
First of all, before you do anything else, I would suggest that you use a website planner, which will allow you to find the optimum layout for your website, and ensure that you include everything you need to include effortlessly. Basically, this kind of tool just makes the process of creating your own website a lot simpler than it may otherwise be, without having to resort to templates and unoriginal out of the box solutions.
Aim for Quality Over Quantity
There are some people who will tell you that the key to building a successful business is to create lots of content on a regular basis, but although you will need to update your website with fresh content on a regular basis, I would argue that this is not the best way to go about things. It is far more important, especially when you’re just building yoga website, that you concentrate on quality. It’s far better to post two amazing 15000 words articles that actually add value and teach readers something about yoga than it is to write 10 filler pieces that add very little to the conversation, look bad and are filled with grammatical errors, and the same goes for photos and videos too. Quality attracts people and keeps them coming back for more, so focus on that and the rest will fall into place.
Take Lots of Original Photos
Yes, there are lots of yoga-based stock photos to be found, which you can access for free, or a very small sum, and they can be sued to illustrate the points raised on your website and add a bit of color, but most of them are a bit uninspiring and they don’t really tell visitors anything about you and how you practice yoga. That’s why it’s far better to create your own photos. They will appear much more authentic and you will have far greater control over how your yoga business is seen. Buy or borrow a decent camera and have a friend take as many pretty shots of you demonstrating various poses, and of your studio, as you can and you can guarantee you will enthuse far more people with them than with those bland stock photos.
Find Your Font
Using a custom font that represents what you and your business sis about is a very simple way of making your site stand out from the others and look a little prettier. So, explore all of the available fonts, or have a unique one created for your company, and use it on your whole site right now.
Think Like Your Clients
If you want your target audience to think that your website is beautiful, then you need to think like them. What colors do they prefer? Do they like bright bold statements or are they more reserved? Would they appreciate a minimalist look or one that is a bit more busy? If you can work this out and implement it in your design, your website will always be beautiful to those people who matter the most – your customers!
Keep It Simple
Beauty lies in simplicity, so only include the information on your website that it is necessary to have there. The more cluttered it is, the less pretty it will look and the more difficult it will be for your visitors to find the information they are looking for and the information that will see them become one of your clients.
Ensure Your Website is Responsive
If a website appears squashed or only half loads when using a mobile device, it is not going to look beautiful to the majority of individuals who visit it right now, so it is of the utmost importance that you ensure your design is responsive. If you don’t know how to do this yourself, a good web designer will be able to sort it out for you in very little time. Just make sure you do it as a priority.
Keep It Cohesive
Last, but not least, ensure that your color scheme, choice of fonts, writing style. Photo style, etc. are cohesive across the entirety of your website, If you use a mish-mash of different styles, it will be rather confusing and you’ll have a tough time building your brand identity.
Tiem to get building your business website?
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