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This week on the podcast I am joined by Danait Berhe!
Danait is a brand and marketing strategist and the founder of The Asmara Agency. In this episode, Danait shares how she got started with branding, she breaks down what branding is vs. what we think it is, and she shares why your copy and messaging are so important!
Danait has so much goodness to share when it comes to elevating your yoga business and brand, so I hope that you enjoy this episode.
Discussed in this episode:
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How should yoga teachers think about branding?
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How do you get started with crafting your message as a yoga teacher?
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Danait’s tips for yoga teachers working on finding a niche
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Getting started with anything, trying things, and paying attention to what you like as a way to find your brand and niche
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Why the goal with branding is to become the go-to person for a very specific problem
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How market research will help you define your messaging
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Do you need to be on social media to build a brand? At the end of the day, branding is about relationships and what your ideal clients think of your brand, so you don’t need to have a big IG account, but you do need to build and strengthen relationships
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And much more… Here is the episode!
Connect and learn more at:
Danait & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Corinee, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga
This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can build a website, run online or in-person live classes, sell pre-recorded classes, manage memberships and packages and much more. Communicating with your students is seamless and easy with their automated email system and email marketing tools. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They’re always adding new features to their platform to make it even better. They just recently released the online store feature that let’s you easily sell digital content like Yoga videos, challenges, and courses right from your website. If you’re looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
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