For any yoga business, no matter whether you provide classes, or you offer yoga-related products and services, the importance of having a dominant online presence cannot be ignored. With such a huge scope of companies to choose from today, it is vital to stand out from the crowd. With that being said, read on to discover the dos and don’ts for your yoga business website.

• Don’t make people think – One of the worst things you can do is force people to think when they land on your website. After all, the Internet is supposed to be about convenience, right? When someone lands on your website, they should instinctively know where to go to next.
• Do use SEO – If you are not visible on Google, you are going to struggle to attract traffic to your yoga website. Head to https://moz.com/blog/beginners-guide-to-seo-chapter-1 for an SEO guide. There are so many different tactics you can use to boost your search engine ranking. However, when it comes to your website specifically, it is all about the on-page approach, from keyword incorporation to the user experience.
• Don’t forget about the smartphone – In the former paragraph, we touched upon the importance of user experience. The smartphone is something that goes hand-in-hand with this. Today, more people use their smartphones to browse the web than they do desktop computers. Therefore, if your website does not operate effectively on a mobile phone, i.e. it is out of sync or difficult to use, you are going to frustrate people and hurt your brand image and ranking.
• Do test your website – The biggest mistake business owners make is that they do not test their website. If you do not test it, how are you going to know whether it is performing well?
• Don’t use flash – The days of flash are long gone. Firstly, you should never sacrifice the purpose of your website for some fancy graphics. Furthermore, flash slows down websites dramatically, which has a massive impact on your search engine ranking.
• Do create a sense of trust – If you have just got started or you run your business from home, consider the likes of https://yourvirtualofficelondon.co.uk/ so that you can have a prestigious office location, which will make your contact details look better and increase trust.
• Don’t rely on stock photos – Yes, stock photos do have their place online. However, if you rely on them heavily, especially via the popular free websites, you will lose your identity, simply looking like every other generic website on the Internet.

As you can see, there are a number of things you should and should not do when it comes to your yoga website. If you follow the suggestions that have been provided, you can take your yoga site to the next level, ensuring you get the exposure you need while also conveying a sense of trust.

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