Yoga is growing in popularity, and there’s no sign of it slowing down. This is, of course, exciting news. You trained to be a yoga teacher because you know the life-changing benefits of yoga practice. You’re brimming with knowledge and passion that you’re eager to share with as many people as possible. But you’re not the only one. With so many yoga teachers in the world, how can you stand out and ensure that you have a steady flow of students?

Find what makes you unique

Everyone is looking for an exceptional teacher. But what makes a yoga teacher stand out? That will change, depending on which student you talk to! You need to settle on what makes you unique so that you can spend time attracting the kinds of clients who value those qualities. Developing niche expertise can play a huge role here. Perhaps you want to be known as the queen of Kundalini, or the go-to Hatha teacher. Whatever it is, having a niche can help to refine your brand and marketing, and show potential clients that you are exactly what they’ve been looking for.

Know your competition

If you’re trying to stand out from the crowd, you need to know how that crowd operates. If there are other yoga teachers or studios in your area, take time to research the competition. What do they offer and what gaps could you fill? This could be related to class content or business. For example, you could carve a space for yourself by providing more convenient hours that fit with busy professionals, or you could offer prices that give you a competitive edge. You’ll need to ensure that this fits your best interests, too. If you find that you’re tempted to over-work or under-pay yourself to achieve a competitive edge, question how sustainable that will be in the long term.

Optimize your digital presence

Hopefully, you’ve already got an amazing website. But could you add small elements that demonstrate your niche expertise or your level of experience? For example, do you have testimonials on your website? Perhaps you could add a video so that people can see what your teaching style and personality are like. These small tweaks to your site can help build trust and interest in your brand of yoga teaching. You might look into IT support to help the digital side of your business to flourish, without you having to lose all of your time to it.

Remember that your digital presence doesn’t stop at your website. You’ll want to showcase what makes you unique via social media, too. Having an engaging and inspiring presence on social media will help you stand out. Inject your personality and style into the digital content. Instagram is particularly great for visual content, like unique photoshoots or videos. If you can inspire people online, they will be more likely to want to come to class. Make sure you put your location in your bio as well as hashtags so that your message reaches a local audience.

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