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This week on the podcast I am joined by Tyler McCune. Tyler is an email copywriter, and he works a lot in the yoga, wellness and meditation space. Over 5 years ago, Tyler discovered meditation on a 1-month meditation retreat in Taiwan and now he’s an email copywriter who has consulted with both brick & mortar and online clients, including yoga teachers and corporate mindfulness trainers. He is also the author of “Email Emperor” where he teaches his simple email system.

On this episode, Tyler shares his method for communicating with an audience, including how he tells stories, ways that he connects with his readers, how he makes asks and pitches products and services, and tips for yoga teachers and how they can apply this to their businesses. More and more, social media isn’t really truly reaching people and being in someone’s email inbox is so much more powerful for really talking with your target audience.

Discussed in this episode:

• Why yoga teachers and entrepreneurs should care about copywriting
• Why your writing and marketing are about your clients and not about you
• How we can find out more about what the people we serve need
• Why email is a valuable channel for communicating with your clients and students
• Going from zero to sending your first marketing emails
• Why you should be reusing and repurposing content
• How often makes sense to send emails to your audience
• Why sending an email every day is a good idea
• Why writing a lot is the best way to get comfortable with writing
• Tyler’s tips for good sales-focused writing
• Two types of emails that you can write to help make sales The Q & A email – Take a real question that someone asked you and write the real answer that you gave them.
• The Testimonial Email – “This is what ___ said about (your service)” and then share what they said and a brief description of the service
• And you can keep using those two types of emails
• Why collecting testimonials is so important to any business

And much more…Here is the episode

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