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Justin Harwood is the founder of Edgepoint Social and a social media expert. On this episode of the podcast, we talk all things social media. We cover how to choose the right platform(s) to be on, how to stay up to date with the new algorithm changes, batching content, getting more views on your content, and more.

Justin shares some of his tips for building engagement on platforms like Facebook, Instagram, Pinterest and Twitter, as well as the power of chat bots. We talk about Facebook ads vs. Instagram, whether or not they are right for, and why being successful on social media all comes down to testing what will work with your audience.

Enjoy!

Business Lessons from this Episode: 

• How to choose what social media platforms to be on
  • Determine your ideal client and look at where they are online
  • Start out 1-2 social media platforms and test it out on those 2 and then you can branch out if you want
• The change of the Facebook algorithm
  • Facebook is looking for quality content, which means it’s visually appealing and keeping users on Facebook
  • Educate, entertain, engage
  • Ask questions and respond to answers
  • To increase your reach, look at your current reach and then test new things to see what your audience will engage with
• If you want to do Facebook ads, you need a Facebook business page
• Post natively to Facebook and Instagram, instead of sharing from Instagram to Facebook
• Pinterest can be beneficial for your business by creating solid images with the right size
• It’s important with all platforms
• Canva is a great resource for creating great images for Facebook, Instagram and Pinterest
• Posting at least once a day, and even more than that can be really beneficial for your engagement
• Look at when your users are most active and scheduling your posts around that
• Use a scheduler to batch content so that you can schedule your content ahead of time
• Engage with your audience by asking them questions, using Instagram stories and creating content where they have the opportunity to engage with your post
• Find middle reach hashtags – ones that have been searched around 25,000 times
• Switch up hashtags every couple of posts so that they don’t get stagnant
• Post consistently on all of your platforms
• When it comes to having more than one account, make sure that your account really reaches your audience and that everything you post is on brand
• When growing a new account, engage with other people’s posts and do that authentically (don’t use auto comment bots!)
• Unless you have money to spend, stick with Facebook ads instead of Instagram ads
• Build out your content schedule a week to one month out
• Daily Google searching to see what’s changing
  • Social Media Examiner
  • Sprout Social
  • Research
  • Follow people who are experts in the field (like Edgepoint Social)
  • Follow Hootsuite & Buffer’s blogs
• Chat bot marketing – ManyChat
• People are getting a bit tired of opting into newsletters, so opting into a chat bot is easier
• And much more… Here’s the episode!

Connect with Justin: 

Edgepoint Social

*Please note that if you want to attend the modules but cannot make the timing, all the sessions will be recorded and there will be an opportunity to ask questions before and after the sessions.

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