Owning and running your own yoga studio can be incredibly rewarding, but like everything else in life, it comes with its challenges. One of the largest is actually getting customers into your studio. These days, people are becoming more and more educated on their health and what is good for them, but that doesn’t mean that you’re going to get a flood of people through your doors the second they open. In fact, if you haven’t taken action and done things to try to attract customers, you might not get any at all. If you’re struggling to attract people to your yoga studio, or are about to open a new studio, and want to ensure it’s successful, here are some tips for you.

Give Something For Free

If a customer was choosing between two different yoga studios, they will almost always go for the one running a promotion or offering something for free. This is because people are constantly on the lookout for a good deal or a bargain. If you want to stand out from the crowd, you need to ensure that you’re offering something similar. For example, you could offer a free taster class or a discount for anyone that signs up for a whole month of classes.

Get Online

These days, most businesses can’t survive without a website and social media pages, so it’s important that yours also has both. Of course, neither will be of any use to you if you can’t access them, so make sure you also have a company, like Prosyn, to provide IT support when you need it. Make sure you’re posting regularly on all of you social media pages, or you’ll end up losing followers, rather than gain them. You could also start blogging on your website to increase SEO.

Have Inclusive Opening Times

Your yoga studio should be open at times that suit your students, otherwise, you won’t get any. Some of your students will only be able to attend during the day in the week, whereas other will only be able to do evenings at the weekend. Because of this, it’s important that you have classes at different times throughout the week. You also need to make sure that you have enough staff to meet the demand at busier times of the day.

Provide An Amazing Experience

When people come to your yoga studio, it is your job to provide them with an experience that they will enjoy and remember. If you don’t, they won’t recommend you to their friends, and probably won’t return at all. Everything from the music, to the incense, to the decor needs to be great, as even the slightest thing could ruin the experience for a student. If you get it just right, you’ll stick in people’s minds, and they’ll mention your studio when yoga comes up in conversation.

Attracting customers to your yoga studio can seem like an impossible mission when business is slow, but there is a lot that you can do, so don’t give up hope. You’ve got this!

Picture

Featured Picture

*This blog post contains affiliate links!