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This week on the podcast, I am joined by Laura Munkholm. Laura is the president and co-founder of Walla Software, an all-in-one business management platform for boutique fitness studios. As one of only two female executive leaders in FitTech, Laura is highly unique in that she deeply understands the Walla user. Not only has Laura taught yoga herself, but she’s also led a boutique studio chain in doubling their revenue within 12 months, consulted for hundreds of studios around the world, built communities around fitness software, and spoken at dozens of conferences on sales, retention, and customer success—and what your software has to do with it.
In this week’s episode, we are talking about Laura’s journey with yoga and how she came to work with boutique yoga studios doing management and consulting. She shares some of the top business lessons she’s learned, the challenges that yoga studios are facing, and how great software can help improve your yoga studio and business.
Enjoy!
Discussed in this episode:
- Laura’s yoga journey
- The rewards and challenges of running your own yoga studio
- Lessons learned while managing and consulting for multiple yoga studios
- The value of non-competitive yoga business communities
- Spotting opportunities in the yoga/health industry
- Giving yourself permission to make imperfect decisions
- Current yoga business challenges
- How to invest in the consistent practice of marketing
- Building an all-in-one business management platform for boutique fitness studios
- How Walla addresses fitness studio pain points
- And much more… Here is the episode!
This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.
This episode is also brought to you by MagicMind.
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