Download the Episode or Subscribe on iTunes!
This week on the podcast I am joined by Susanne Rieker. Susanne Rieker is a yoga teacher, traveler and entrepreneur on a mission to teach yoga teachers & spiritual entrepreneurs how to build a successful online presence.
She’s been working in digital marketing for 20 years and is now living mostly in Bali. Susanne is passionate about supporting yoga teachers on their online journey, using both her expertise and her understanding of the yoga world to help you find your digital marketing dharma.
In this episode, we talk about the value of websites and top tips for creating your website as a yoga teacher. Susanne shares the top things to include in a great yoga website, as well as what to avoid.
Enjoy!
Business lessons from this episode:
-
No matter the service, people are looking for solutions and answers online. As a yoga teacher, you should have a website as a place where people can find you, see what you offer, and take next steps to connect with you. Social media is great, but it doesn’t remove the need for a website.
-
There are lots of great platforms that allow you to create a great website for yourself, so even if you don’t think of yourself as a techy, you can create a great website for yourself without paying a ton of money.
-
Remember that your website is for your visitors to learn about you. Don’t make it to craft, complicated, or creative. It should be easy and simple for people to find key information about you.
-
Having high-quality photos of yourself is very valuable for your website. Paying for a professional yoga photo shoot is a better investment that paying for a logo or website design.
-
The most important pages to create are:
-
-
An about you page that tells people more about your background
-
Schedule/events showing where people can find your classes
-
A blog, where you create posts to show your expertise
-
A contact page
-
-
There is a balance to using photos on your website. If the resolution is too low they don’t look good, but if the resolution is too high your website will not load quickly.
-
The writing on your website matters a lot. Even if you feel you’re not the best writer, you can quickly learn the principles by paying attention to websites that you like. Keep track of examples of the writing on websites you like and practice adapting it to your story and brand.
- And much more… Here’s the episode!
Check out Susanne’s first appearance on the podcast.
Tools recommended in this episode:
Connect with Susanne:
Connect for a website audit by emailing Susanne at hello@susannerieker.com
Learn more about Susanne’s website masterclass at https://www.susannerieker.com/website-masterclass/
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Allison!
If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!
Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t
appear. Grrrr… well I’m not writing all that over again.
Anyway, just wanted to say excellent blog!