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This week on the podcast I am joined by Nikki Naab-Levy! Nikki has a fitness background and a passion for online marketing, business, and courses!
On this episode, Nikki shares how she began working with yoga teachers and helping them with their launch strategies. We talk about how to decide what to sell online, how to test market your products or services, tips for creating a successful online course, including software, tech, launch, and marketing strategies and so much more! If you have been feeling like you want to take your business online, don’t miss this episode.
Enjoy!
Discussed in this episode:
- Nikki’s background in movements and how her starting a podcast connected her to the world of yoga
- Bridging the gap of teaching strength to yoga practitioners and teaching mindfulness and nervous system regulation to people focused on fitness
- How to test different types of offerings online to figure out what your audience is the most interested in
- The steps to take to go from zero to creating and succeeding with an online yoga offering
- A quick overview of the technology and software Nikki uses for creating and hosting online courses
- So you’ve made a course, how do you find and convince people that actually want to buy it?
- The importance of knowing your audience and speaking their language instead of using jargon and yoga insider language
- Why and how to use free but valuable offerings to help create demand for your paid offerings
- Always creating valuable and entertaining content in sales emails, and not just saying “buy my stuff, buy my stuff, buy my stuff!”
- Whether to keep your courses open all the time or open and close it to create an incentive for people to buy now
- How do you think about the price for your offerings?
- How do you fight the fear and imposter syndrome that comes with creating educational products for the first time?
- Writing and marketing resources from www.alexandrafranzen.com
- Always be willing to be bad at whatever you’re doing! Because the only way you will get better is by doing it
- Here is the episode..
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