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This week on the podcast we are talking about how to scale your yoga business with on-demand video! Over the last 18 months, I’ve personally seen how using video-on-demand can help both yoga teachers and studio owners scale their businesses and that’s why I’m so excited to be talking about this.

In this episode, I share what video-on-demand is, how it can benefit your yoga business, what to include in a video-on-demand library, how to price it and more!

Enjoy!

Discussed in this episode:

• What is video on-demand and how can it benefit your yoga business
• Video on demand done well can be a great source of revenue in your business and an amazing way to connect with students anywhere and at any time
• If you are offering livestream classes, start recording them and add them to your video library   
• You can also create content specifically for your video library that varies in length and theme
• One of the best strategies to figure out what to actually offer your students is to talk to them and ask them!
• Schedule blocks of time weekly where you can sit down and record videos, edit videos, and upload videos
• Create a content calendar and schedule to stay organized
• You can price your video on-demand library as abonus for members or an additional price for non-members
• You can also sell videos individually or rent them for a cost!
• And much more… Here is the episode!

For less than the cost of 2 lattes per month, you can get access to M.B.Om: Behind the Scenes over on Patreon, as well as over 20 never-before-heard episodes that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode is brought to you by OfferingTree! Let’s face it – online yoga is here to stay. And if you’re already teaching online, you have everything you need to get started with an on-demand video library. A video library can be a real game changer for your yoga or wellness business. But I know that building out a brand new offering isn’t always as easy as it sounds. And video can be really intimidating!

That’s why I’m really excited to tell you about a new course from OfferingTree that will teach you how to use on-demand video to scale your business. This course is less than an hour, and it’s completely free. Go to offeringtree.com/course to get started! In a little over an hour, you’ll learn how to plan, launch, and maintain an on-demand video library that actually makes a difference for your business.

The course helps you think through a strategy and pick which video model works best for you. Then, you’ll learn what you need to record, edit, and upload your videos, plus pointers about pricing and marketing.

OfferingTree is a software company that makes it easy for yoga teachers, and other wellness entrepreneurs, to sell classes, courses, and videos all in one place. This course is an amazing resource, and it’s free! So what are you waiting for? Go to offeringtree.com/course to get started!