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This week on the podcast I am joined by Paul Maskill! Paul is the founder of The Ultimate Freedom Mastermind, and after building his own business from $0 to $500k in 4 years and selling it for a lucrative return, he set out on a new mission. Now, Paul helps other small business owners automate their business so that it can thrive without them, enabling them to leverage their business to build a life that they love.

In this week’s episode, Paul and I discuss how to turn your customers into raving fans, ie. how to turn your yoga students from anonymous students into your community! He shares his top tips for doing this while creating systems in your business that will help you work smarter not harder.

Enjoy!

Discussed in this episode:

• Recognizing that as a yoga teacher, you are an entrepreneur and a business owner
• Why teaching others to do what you do, is the step that turns your business into something that works for you
• Why doing sales is truly about sharing your gift and helping others
• How do you start with finding others to help you in your business?
• Setting your vision for what you want your business to look like in the future
• The importance of setting time in your schedule to do the work on building systems for the future of your business
• The delegation snowball is a process of thinking about how to build out systems and hire others in the following five areas of the business. For each area of business, write down every single task that gets done, who does it, how long it takes, and finally what order you want to delegate them in.
  • Lead generation: How do people find you?
  • Sales: Turning a lead into a client.
  • Client Service: Day to day management and customer service
  • Delivering the Service: Running the yoga classes or whatever your service is
  • Operations: The finance, bookkeeping, and other back end work
• When you start delegating work, Paul recommends starting with the easiest possible thing and then building your confidence in others from there
• How do we turn our clients into lifelong fans?

• And much more… Here is the episode!

I am thrilled to announce that I just launched a bonus podcast called M.B.Om: Behind the Scenes over on Patreon. After releasing hundreds of podcast episodes, I want to create content that dives deeper into helping yoga entrepreneurs thrive and elevate their businesses. This where M.B.Om: Behind the Scenes comes in! Each week you will get bonus content from the weekly guest or me diving deeper into how you can take the teachings and apply them to your business. This podcast is designed for yoga teachers & studio owners who are ready to take it to the next level. If you enjoy M.B.Om, but have been looking for an affordable way to learn more, this is it! For less than the cost of 2 lattes per month, you will get never before heard content that you can’t access anywhere else that will give you tangible ways to dive deeper into your yoga business. To learn more and join, please visit: https://www.patreon.com/mbomyoga

This episode is brought to you by OfferingTree. If you’re interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account, you can build a website, run online or in-person live classes, sell pre-recorded classes, manage memberships and packages and much more. Communicating with your students is seamless and easy with their automated email system and email marketing tools. Already have your own website? No problem, because OfferingTree can embed seamlessly into your existing website. They’re always adding new features to their platform to make it even better. They just recently released the online store feature that let’s you easily sell digital content like Yoga videos, challenges, and courses right from your website. If you’re looking for a single platform to take care of all your online and in-person teaching needs, then visit offeringtree.com/mbom. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.