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Discussed in this episode:

• Learning about Christine’s background as a copywriter
• What was it about copywriting that got Christine interested?
• How do you start building your brand? 
• When starting to think about your brand, ask yourself these three questions:
  • What is my purpose in life? 
  • Why am I starting a business? 
  • What inspires me about this idea? 
• Why (and how) you should figure out who your ideal client is before you start writing
• Why formatting is just as important as writing to good copywriting
• How do you integrate your personal story into your brand? 
• How do you integrate your story into your brand?
  • First, always be aware of what your end goal is. What action do you want someone to take when they come to the website? Set everything up towards that end.
  • Second, remember that the focus should be on the audience not only on you. Tell your story but keep it focused on how it relates to the reader’s problem and your solution
  • Third, always leave your reading wanting
  • And finally, choose a theme, invoke wonder through story, and relate to your audience’s human experiences.
• Christine’s three business lessons:
  
  • Find your niche early on and do one thing great instead of taking everything that comes.
  • Read more — Learn from the experience of others. When you’re stuck reading is one of the best ways to get inspired.
  • Thinking like a business owner — Embrace the fact that you are a business and think from that perspective.
• Learn more about Christine at: www.christinemarielacayo.com
• Connect with Christine on social media at: www.instagram.com/christinemarielacayo
• And much more…Here is the episode

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